#ShapingtheBlogs

10 copywriting strategies every entrepreneur needs to know

Whether you're looking to start an online store or you're an experienced ecommerce retailer, if you want your products to stand out from the competition you may need to brush up your copywriting skills. Well crafted, engaging copy not only communicates essential information about your products, it also reflects your brand's personality and helps you forge a connection with your customers. Good copywriting is one of the most cost-effective marketing strategies for any business and ...
Continue reading
  0 Comments

How to create effective content with the help of artificial intelligence

Targeting, reaching and consistently engaging your audience is crucial to your success, yet it's becoming more challenging than ever in the current landscape of shifting trends, increasing competition and a decreasing attention span. With the proliferation of content, information and entertainment all vying for consumer attention, you need to create high-quality, fresh and unique content to be heard above the noise. Planning, creating and distributing great content can be time consumin...
Continue reading
  0 Comments

Mixed reality’s benefits — and costs — may surprise us

As technological advances continue to transform the world we live in, there are those who feel they may come at a hefty price. While artificial intelligence (AI) experts and ethicists argue over the risks posed by this technology—including the late Professor Stephen Hawking's dire warning that "the development of full artificial intelligence could spell the end of the human race"—AI isn't the only threat posed by our digital future. Here, Mark Hardy explores the potential cost to society of a "m...
Continue reading
  0 Comments

Sales is not a numbers game—it’s a prospecting game

Selling can be challenging and you're not going to sell more simply by making more sales calls. If you're struggling to win customers, it's more likely you're not doing your prospecting right than not making enough sales calls. And the first step is narrowing your focus to identify your ideal customer. "When you recognize that not everyone is a prospect, you also recognize that sales is not a numbers game. You should be finding more customers who are like your ideal customer," says sales and mar...
Continue reading
  0 Comments

The bot plan: Your guide to making conversations convert

Businesses of any size can benefit from the chatbot revolution that's already transforming the customer service space. Bots allow you to reach consumers 24/7 and improve the customer experience through personalized interactions and opportunities to gather actionable data. And the improved efficiency compared with traditional call centres can "make a truly extraordinary impact on a company's bottom line (not to mention the immeasurable impact it has on customers' feelings about the company)," wri...
Continue reading
  0 Comments

7 creative ways to apply content & influencer marketing to enterprise AI

With so much misunderstanding and misinformation surrounding artificial intelligence (AI) and machine learning, legitimate AI companies can struggle to get their message across. While creative marketers are exploring unconventional ways to showcase AI applications, they also need to reduce costs and save time by discovering as early as possible the methods that will deliver the results they seek, writes Mariya Yao. "In the ever-shifting AI solutions ecosystem, even expert-led and well-thought ou...
Continue reading
  0 Comments

Gary Vaynerchuck: How to start a podcast

Podcasts are a great way for consumers to learn, keep up with news and trends, or be entertained while on the move or doing mundane tasks. And they offer you an opportunity to combine blogging with digital audio to build relationships with a highly engaged audience. "Every influencer and individual interested in producing content, building a brand, starting or growing a business, selling a product, service, or idea should learn how to start a podcast," says Gary Vaynerchuck. In this blog post he...
Continue reading
  0 Comments

Questions and answers to define your social media strategy

Brands are having to work harder than ever to cut through social media noise. To stand out in an already crowded and rapidly evolving social media landscape you need to formulate an effective and coherent strategy for each social media channel you use. And the first step is to consider what you want to achieve with your social media presence and how it fits in with the rest of your marketing activities. Here, Shane Donnelly shares the questions you need to ask yourself, together with some top ti...
Continue reading
  0 Comments

How to design mobile push notifications that don’t suck

With push notifications app publishers can speak directly with users and it's important to treat this type of communication as a privilege, not a right. Otherwise, you may find you're treading a fine line between adding value with timely reminders or useful hints and tips, and annoying users with poorly timed or irrelevant messages. And once a push notification is sent, it's sent. There's no taking it back. As a marketing tool, a push message is "no less important than SMS and email, so app...
Continue reading
  0 Comments

How marketers can avoid getting duped by ‘faux AI’ vendors

Artificial intelligence (AI) has huge potential for marketers yet there's a lot of confusion about what it can and can't do. Machine learning (ML), a subset of AI, is already used in marketing automation platforms to improve efficiency and personalization and it's becoming an increasingly sophisticated tool for social media listening and lead nurturing. However, it's important for marketers to understand how ML works to avoid being duped by false claims about its capabilities, writes Jake Bennet...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
  • EstherAnn unlocked the badge New Shaper
    New Shaper
    Being part of a community. To unlock this badge, you need to register on this site.
    0
    0
    0
    0
    0
    0
    Post is under moderation
    Stream item published successfully. Item will now be visible on your stream.
  • Airis Jayden unlocked the badge New Shaper
    New Shaper
    Being part of a community. To unlock this badge, you need to register on this site.
    0
    0
    0
    0
    0
    0
    Post is under moderation
    Stream item published successfully. Item will now be visible on your stream.
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.