#ShapingtheBlogs

Having trouble closing web leads? Here are 7 steps to take

Traffic doesn't equal revenue. If you find you're getting a lot of web traffic while obtaining very few leads, you may be casting your net too wide and attracting visitors who have no intention of making a purchase. By switching your marketing focus from driving more traffic to driving the right traffic, you'll get more qualified leads. And when your leads are more likely to become customers your sales team can begin steering them towards conversion. Here, online marketing expert Jayso...
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The seven deadly sins of startup storytelling

Everyone likes a good story. Research shows more areas of the brain are active when we're listening to a story than when listening to someone telling us facts and figures. And because stories provide a richer experience for the brain, the information they contain is easier to understand and retain. And the more powerful the story, the more memorable it is. Stories give startup founders an opportunity to connect with a variety of audiences—from customers and employees to potential business partne...
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Facebook edged out of top 3 social networks by U.S. teens

Marketers may want to re-think their social media strategies in light of new research showing teenagers prefer other platforms to Facebook. The Pew Research Centre survey shows only 51 percent of teenagers aged between 13 and 17 are using Facebook, down from 71 per cent three years ago, writes Khari Johnson. The research, which also reveals other key demographic data, shows YouTube to be the most popular, with 85 percent of teens saying this is their preferred platform followed by Instagram...
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5 must-know time management tips for marketers

Time management is an important skill for anyone to master. If you're not managing your time well, it's going to be difficult to reach your business, career or personal goals. As a marketer, you may have to manage several projects at the same time, often with tight deadlines to meet. "So it's important to always try to find ways to streamline your efforts," writes Brenda Barron. Here, she shares five time management tips to help you effectively manage your time and boost your productivity in eve...
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Want to try influencer marketing? Be careful

Social media influencers can be powerful brand advocates and tapping into the thousands, or even millions, of followers they have on various social media channels is a highly effective way to target an engaged audience. Although it's the fastest growing and one of the most successful marketing strategies, it also has its problems. In this article, Kate Harrison shares some top tips from influencer marketing expert Richard Wong to help you mitigate the risks, reap th...
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Why tracking the wrong social media metrics can hurt your business

When it comes to building your social media strategy, you won't know if you're making good decisions and using the right tactics if you're not measuring your performance and what you measure needs to be aligned with your goals. It's easy to get so caught up in all the likes and retweets, that you lose sight of the outcomes that matter the most for your brand, writes digital marketing professional Brian Hart. In this article, he shares how to avoid vanity metrics and misleading data and focus ins...
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7 ways to make your content mobile friendly

Nowadays, more website traffic comes from mobile devices than from desktops and this shift is influencing the way consumers interact with companies and make buying decisions. As a result, many businesses are moving away from adaptive or responsive website design and adopting a mobile-first strategy instead. Mobile-first not only has advantages for search engine optimization (SEO), it also leads to a design that's more content-focused and therefore user-focused. Here, Brian Sutter ...
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How to create mobile specific content campaigns for mobile-first index

If your business relies on content marketing to succeed you need to understand how Google's mobile-first indexing is going to affect you, says digital marketing expert Neil Patel. With a 61.9 per cent share—compared with 29.3% for desktops and 8.8 per cent for tablets—smartphones have by far the largest market share of all web browsing, according to research by comScore. To help you adjust your content strategy accordingly, Patel shares this detailed guide to creating mobile-specific conten...
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7 things your opt-in forms need to do to gain email subscribers

Email marketing can be a highly effective and inexpensive way to boost sales and increase customer loyalty and it starts with your opt-in form. To grow your subscriber list, you need to pique your readers' curiosity with engaging copy that compels them to opt-in. Your audience needs to feel confident about giving you their email address and they need to understand the value they'll get in exchange, says marketing expert Susan Gunelius. Here Gunelius shares how to improve your email marketing to ...
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The 8 most popular and effective uses of video marketing

Video is one of the most powerful marketing tools available to you and it's becoming increasingly popular across every platform and channel. An estimated one third of all online activity is spent watching videos. So you not only need to incorporate video into your marketing strategy, you'll want it to play a central role. "Whether your aim is to drive traffic, educate a current or potential customer, or share a glowing testimonial, video is one of the fastest and most engaging ways you...
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