#ShapingtheBlogs

A guide to marketing your small business on YouTube

Creating and posting video content on YouTube is a highly effective way to boost the visibility and credibility of your small business. While video content can dramatically enhance your digital marketing strategy, its popularity also makes it a highly competitive area so you need to deliver well-crafted videos that allow your brand personality to shine through. This article offers some top tips on choosing the best style for your video, how to maximise engagement, which equipment to use and how ...
Continue reading
  0 Comments

6 reasons why SEO might not be right for your business

An effective SEO strategy can significantly improve your company's ranking in online search results, increase website traffic and ultimately help you make more sales. Nevertheless, while it may be a cost-effective strategy with a high return on investment for many businesses, it isn't necessarily a marketing skill that every business needs to master. To help you decide whether it's right for your business, content marketing and SEO expert Brad Shorr shares here the key indicators that ...
Continue reading
Tags:
  0 Comments

How to generate more sales with the perfect prospect profile

Consumers have a lot of choice nowadays and getting your business to stand out from all the noise in a crowded marketplace is a challenge. "If you want to increase your sales, you need to first identify who you are selling to," says Dan Vanrenen. You need to know who your prospects are. You need to understand what their problems are and how you are solving them. Here, Vanrenen shares some top tips on building a profile of your ideal customer to help you identify who to connect with, the bes...
Continue reading
  0 Comments

The 7 deadly sins of small business marketing

Some small business owners view marketing as an extra expense. When you understand the role marketing plays in the growth and success of the business however, you'll realise it's an important investment. And while it requires some planning, marketing doesn't have to be difficult. "You could start by simply making your business easy to find," says marketing expert Brian Sutter. "The single biggest way to fail at marketing is to not try at all," says Sutter, who shares here some of the o...
Continue reading
  0 Comments

How to make an animated explainer video that resonates with your audience

Explainer videos help you generate interest in your product or service by showing potential customers how it's going to solve their problems. The primary goal of any marketing campaign is to engage your target audience. The best way to do achieve this is by telling stories. And a well-crafted explainer video can tell your story in a much more engaging way than a blog post or a traditional webpage can. Here, Victor Blasco shares the benefits of animation over live action, what the most popular vi...
Continue reading
  0 Comments

The essential guide to small business marketing

In today's crowded and competitive business environment, making the right marketing choices is crucial for the success of any small business. Marketing is one of the biggest challenges facing new business owners, who often struggle to understand the difference between marketing, advertising and sales. And if you only have a salesperson—with no marketing or advertising—you'll probably have an empty store. The case studies in this article, together with some top tips from seasoned market...
Continue reading
  0 Comments

Here’s why your influencer marketing campaign isn’t getting you the ROI you expected

Influencer marketing is a key strategy for many brands and this trend shows no signs of slowing down. Leveraging the popularity of someone with a strong reputation and large social media following to endorse your brand can help you reach a more precisely targeted audience and boost your bottom line. As with any other marketing strategy however, you need to ensure you make the right choices to get best possible return on your investment (ROI). Here, Lilach Bullock shares how to correct some commo...
Continue reading
  0 Comments

What I learned from building a company across Europe

European businesses raised a record-breaking total of €16.9 billion in capital investments last year, with machine learning and artificial intelligence companies leading the field. While this may suggest it's the ideal time to start a company in Europe, there are some obstacles you need to be aware of, writes CEO and co-founder Wagas Ali. Apart from language barriers, there are also significant cultural differences that can impact your marketing and customer experience strategies. Here, Ali...
Continue reading
  0 Comments

How artificial intelligence disrupts marketing

Advances in technology are continuously reshaping the marketing landscape as companies look for ways to better understand, and reach, their target audience. With the right analytical tools to explore huge data sets and reveal insights, you can leverage those insights to predict consumer behavior. "No one has endless cash to spend on marketing tactics, so we must be intelligent in how we direct our marketing efforts – which brings us to AI," writes David Petersson. Here, he shares how a...
Continue reading
  0 Comments

6 marketing funnel strategies to skyrocket sales


  0 Comments

From the Community

Pinned Items
Recent Activities
  • EstherAnn unlocked the badge New Shaper
    New Shaper
    Being part of a community. To unlock this badge, you need to register on this site.
    0
    0
    0
    0
    0
    0
    Post is under moderation
    Stream item published successfully. Item will now be visible on your stream.
  • Airis Jayden unlocked the badge New Shaper
    New Shaper
    Being part of a community. To unlock this badge, you need to register on this site.
    0
    0
    0
    0
    0
    0
    Post is under moderation
    Stream item published successfully. Item will now be visible on your stream.
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.