#ShapingtheBlogs

How to optimise email open rates

If you're not already using email to connect with customers and drive sales, you could be missing out on valuable marketing opportunities. Despite the continuing growth in popularity of social media marketing, email provides one of the most effective ways to promote your business. To help you improve the performance of your email marketing, Scarlett Cook shares some top tips on how to calculate your open rate, learn more about who interacts with your emails and why, and how to implement strategi...
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5 ways to improve your website’s first impression

You only get one chance to make a first impression and in a highly competitive market first impressions can make or break a business. A positive first encounter can set the tone for the entire customer experience. And since your website is often the first point of contact with your business, this is where prospective customers are going to form their initial impression of your brand. To help you attract, engage and build positive relationships with new customers, online marketing and branding ex...
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9 ways entrepreneurs can improve their marketing tactics in 2018

As an entrepreneur or small business owner, an effective marketing strategy is the only way to grow your business. Keeping up with rapidly evolving technologies and changing trends in digital marketing can be challenging, especially when you have a limited budget. Yet it also presents opportunities for you to focus your efforts on the tactics best suited to your business and the goals you want to achieve. Here, Nate Mann shares some top tips from members of the Young Entrepreneur Council for exp...
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Why your leads aren't converting


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Conversational marketing: How a messaging strategy will grow your business

Advances in technology are continually changing how we communicate with customers. From voicemail and email to texting, instant messaging and now live chat, customers have got used to communicating with businesses anywhere, at any time. And they expect fast response times. With conversational marketing we can "have 1:1 personal conversations across multiple channels – meeting customers how, when, and where they want," writes Alicia Collins. Here, she explores the ke...
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How to uѕе pѕусhоgrарhiсѕ in yоur mаrkеting: A bеginnеr’ѕ guide

You need to know who your potential customers are before you can figure out how to reach them. While demographics can help you create a targeted campaign, this data alone may not be enough to create an effective marketing strategy that's unique to your ideal customer. This detailed guide explores what psychographic data can reveal about your customers, how to carry out psychographic segmentation, how to use the data you've gathered, and how to apply psychographics in your marketing to target you...
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Even the smallest businesses can benefit from this affordable marketing strategy

As a small business owner, having a tight budget puts you in a Catch-22 situation. Marketing spend can drain your limited resources, yet you need to invest in marketing to attract new customers, increase revenue and grow the business. This is where content marketing can make all the difference. Content marketing isn't just for big brands and it doesn't have to be expensive, says Amanda Pressner Kreuser. Here, she shares how to start incorporating content into your marketing strategy and how to m...
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6 content marketing mistakes app developers make

Creating and sharing videos, blogs and social media posts is a highly effective way to increase brand awareness and generate interest in your products or services. The  most effective content isn't about you, however. It's about your audience and what they care about. To grab your audience's attention and keep them coming back for more by providing relevant, engaging content you need to know what works and what doesn't. Here, Kenneth Evans shares some of the ways app developers fall sh...
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Brands to increase spend on influencer marketing despite fraud concerns

Concerns about the lack of transparency and potential for fraud isn't putting brands off increasing their spend on influencer marketing. Although influencer marketing is as popular as ever, brands are cracking down on certain practices since issues have been raised over some influencers having fake or paid followers, while others have been caught using fake content. Here, James Lawley shares key findings from new research, which reveals increasing investment in influencer marketing, and the...
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What technical founders need to know about sales and marketing

As a technical founder, it is important to develop a basic understanding of marketing. No matter how great your product is, if you rely on the belief that "if you build it, they will come" the chances are you'll build the wrong product for a market that doesn't exist. And your startup stands little chance of success if you burn through cash developing a product no one needs or wants. Having learned the hard way, Hamlet Batista shares his top tips how technical founders should approach sales and ...
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