#ShapingtheBlogs

Recommended reading: The art of persuasion and entrepreneurs’ confessions

One thing many of the world's most successful and influential people have in common is a passion for reading. As a way to acquire knowledge, improve understanding and learn new skills, reading is one of the most important keys to success. With that in mind, Lucy Tesseras shares her pick of the latest books for anyone wants to learn more about what motivates entrepreneurs, or how workplace culture can impact not only your professional life but also your general outlook. There are also books here ...
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How to get people to subscribe to your newsletter

Email marketing is experiencing something of a revival, despite predictions of it losing ground to the increasingly dominant role of social media. As new technologies are helping to make email marketing more engaging, brands are rediscovering its potential to drive revenue. According to research, email marketing has a much higher conversion rate than social media and offers businesses of all sizes a very attractive return on investment. And email continues to be the most ubiquitous form of busin...
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5 ways you can turn your Instagram account into a revenue-generating machine

Companies may underestimate the power of Instagram for business. Yet among the top social media platforms, Instagram boasts the highest engagement rate for brands with 80 per cent of its 500 million daily active users following a business. And having already rolled out a number of business-specific features, the platform is gradually becoming a fully functional ecommerce platform, writes Michael Burke. To help you leverage the power of Instagram, Burke shares here his top tips for turn...
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9 effective search engine marketing tips for small business owners

With so many small businesses clamouring for attention in a crowded marketplace, you need to make sure your company stands out from the crowd. And one of the best ways to boost your visibility on the internet is to improve your ranking in search engine results pages (SERPs). While large companies have the advantage of a big advertising budget, an effective search engine marketing (SEM) strategy can be a highly cost-effective way for small businesses to compete. Here, nine members of the Young En...
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Why word-of-mouth marketing matters (infographic)

Your best brand ambassadors are happy customers and one of the best ways to promote your business is to actively encourage your customers to recommend you to their family, friends, and others. "When people hear about something from someone they trust, they'll instinctively trust that recommendation," writes Rose Leadam. Here, she explores key findings from new research—presented as an infographic—that reveals the power of word-of-mouth and why it's important to have a marketing strategy that can...
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30 social media ideas to help you attract customers to your small business

While most small businesses use social media as a marketing tool, not all of them are doing it effectively. As consumers increasingly use social media platforms as their go-to source for product and brand information, small business owners need to make sure they have an effective strategy for connecting with their target audience. "When used correctly, social media can be a real asset to your business," writes Felicia Sullivan. Here she shares 30 small business social media ideas you can us...
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Corporate blogs always work. But only if you do them right.

A corporate blog can be a powerful tool for building brand awareness and credibility by delivering engaging, high quality content that helps your readers get better at what they do. It takes time to build a regular readership however, and corporate blogs that are considered to be underperforming are often removed entirely or left to languish. Yet "done right, authentically, with an initial focus at least on truly solving problems … a great, authentic corporate blog almost always works," writes J...
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What you think is a “sales” problem is more likely a marketing problem

The key to success in sales and marketing is to achieve the right balance between them. Yet they're so closely related people are often unsure where one ends and the other begins. Although they share the common goal of boosting revenue, they each play a different role in the sales pipeline. And with a better understanding of the difference between them, you can allocate resources more effectively. With that in mind, Jason Lemkin shares here the story of how a company raising extra mone...
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Overcoming top small business marketing challenges

Marketing is crucial for the success of any business. Yet knowing how important it is to create and implement an effective marketing plan is one thing; putting the theory into practice is another. As a small business owner, you face various marketing challenges that large businesses with marketing teams and big budgets don't have to contend with. To help you decide what works best for your business and where to focus your effort and resources, this article explores some of the most common c...
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19 of the best email marketing campaign examples we've ever seen

Email marketing helps you drive repeat traffic to your website and boost sales by delivering personalized communications directly to a customer's inbox. With so many other companies vying for their attention, the key to standing out in a crowded inbox is to provide value to your customers, enhance their experience, and nurture your relationship with them. Personalization and imagery, responsive design, and a meaningful call-to-action are crucial elements of an effective email marketing...
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