#ShapingtheBlogs

Social media mistakes all small business owners should avoid

Social media can be a great way for small business owners to build brand awareness, reach potential new customers and interact with existing customers, all of which can directly impact sales. While it's important to choose the right platform and have an effective strategy in place, it's also crucial to avoid making the kind of mistakes that can damage your reputation. To help you build and maintain your credibility on social media, Jared Hecht shares here the six most common errors that "can lea...
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4 essential Twitter marketing tips

Twitter can be a valuable marketing and customer service tool and an important part of your overall social media marketing strategy. Used effectively, it offers you a platform to share content, monitor and engage in conversations, interact with influencers and customers, and build a community of followers. Things move very quickly however and the key to a successful Twitter strategy is quick conversations and engagement. In this article, small business owners and social ...
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How to protect your company’s most valuable asset: your brand

With the increasing use of programmatic marketing and automated advertising, brand safety is a growing concern for marketers. A badly placed ad can ruin a brand's reputation and businesses need to take steps to ensure their ads don't appear alongside the kind of content that conflicts with their brand image. Yet there are many other potential threats you need to be aware of. And that means taking a much broader approach to protecting your brand, says Andrew Schydlowsky. Here, he shares his top t...
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5 insights into human behavior that will boost your sales and marketing

Understanding human behavior and what motivates people to make a purchase is key to the success of any marketing campaign. There are several personal, psychological and social factors that influence the way consumers think and act when it comes to buying goods and services. And successful salespeople and marketers use their understanding of these factors to appeal to consumers and persuade them to take action. Here, digital marketing strategist Ted Chong explores "five common human tendencies an...
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5 psychological reasons 'social proof' beats everything else in marketing

Social proof is a powerful and versatile marketing tool that's easy to incorporate into your overall marketing strategy. It's all about following the herd. When we're uncertain about what to do, we look to others for cues and follow their lead. And you can leverage this tendency to conform and need for social acceptance to positively influence the purchasing behavior of potential customers. Here, marketing strategist and business consultant Eric 'ERock' Christopher explores the psychology behind...
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The one step that could make or break ambitious startups

Although successful crowdfunding campaigns often exceed their fundraising goal, raising capital isn't always the main incentive for startups. Apart from giving you access to funding, crowdfunding platforms can also serve as an effective marketing tool, helping you gain exposure, increase brand awareness, create trust and build a loyal following. And even a crowdfunding campaign that fails to meet its fundraising target serves its purpose as a testing ground and prevents you wasting valuable...
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Social media for business: A marketer's guide

If you're not using the right social media channels, you may be missing out on valuable business opportunities. Some platforms may be a better fit than others for what you want to accomplish and simply increasing your activity on a current platform may not be the best way to achieve your goals. Different objectives and target audiences require different channels and tools. To help you pick the right ones for your business, social media strategist Saige Driver shares here "the basics you should k...
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13 ways to design an effective landing page

While any marketing campaign can benefit from an effective landing page, your social media or email marketing campaigns should always drive visitors to a highly optimized landing page. This standalone page has one specific purpose: to convince your visitors to act, whether it's to sign up, download, purchase, or seek further information. And a well-crafted landing page can generate more conversions than any other page on your website. To help you create a high-converting landing page, succe...
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Mistakes U.S. companies make when working with influencers

Individuals with a strong personal brand and a loyal following on social media can have significant influence over the purchasing decisions of their audience. And collaborating with influencers in your marketing campaigns can drive engagement, create a buzz around your brand, and boost sales. "It's often assumed that U.S. companies are fairly sophisticated at marketing tactics," writes Kimberly Whitler. Yet compared with their counterparts in other parts of the world, U.S. companies don't have a...
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The ultimate guide to social media marketing campaigns

There are billions of clicks, views and sign-ups on social media every day and its constant presence in the lives of so many consumers makes it an essential—and powerful—tool for marketers. Having a social media presence without an active social media marketing strategy can be just as bad for business as having no presence at all. From improving brand awareness and connecting with your target audience to increasing website traffic and driving sales, Kristen Baker shares here everything you need ...
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