#ShapingtheBlogs

7 things smart entrepreneurs do on Instagram

When Devon Valentin-Minnis launched his photography business in 2013, social-media marketing was his primary means of generating new business. As his Instagram following grew, so did his influence. Now, as social influencer working with top brands, Devon shares his top tips to help you grow your following and attract the attention of brands. [Read the full article on inc.com]
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Why classic B2B positioning statements don’t work

Positioning statements are one of the most foundational marketing tools for any company, says Martina Lauchengco, and yet many of them fail to identify what a company does in a simple and compelling way. Here are her three steps to better positioning. [Read the full article on venturebeat.com]
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7 golden rules to make the most of your brand with social media influencers

Influencers can drive business to you by reaching consumers -- via their blogs and social networks -- that your brand might not otherwise reach. Leonard Kim, managing partner of Build Your Influence, shares his top tips for making sure you are using influencers correctly. [Read the full article on inc.com]
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Pinterest (finally) offers promoted video ads. Here’s how to use it

Pinterest, the online scrapbook, is on its way to becoming a one-stop e-commerce app. With more than half of its users saying they use it primarily to find or shop for products, Pinterest is now introducing native video ads. This article offers three ways to promote your business with the new ad format. [Read the full article on inc.com]
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3 ways to showcase your product's quality online

When shopping on the Internet, buyers can’t see and feel the quality of the products on display the way they can in a store.  This article offers three top tips for overcoming this by tricking people’s brains into “feeling the quality” of your online products. [Read the full article on entrepreneur.com]
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5 killer examples of branding done right

Branding defines your company’s unique identity and is at the core of every successful marketing or advertising campaign. Jayson Demers, the founder and CEO of AudienceBloom, shares five examples of startups that nailed their branding, setting them up for powerful future success. [Read the full article on entrepreneur.com]
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P&G’s new digital ad strategy only works for them

Procter and Gamble (P&G) is cutting back some of its targeted advertising on Facebook. As a multinational manufacturer of household and personal care products and the biggest advertiser on the planet, P&G can afford to take a broad approach to advertising. For most companies, however, it would be a huge mistake not to use all of the tools Facebook offers. [Read the full article on venturebeat.com]
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7 simple SEO steps for a new website

  Launching a new website can seem like an uphill battle when you are competing for attention with millions of other sites, and with Google’s constantly changing algorithms. However, optimizing your website is less about satisfying the latest SEO whims and more about getting the fundamentals right, says Nick Leech.  Here are his top tips for getting the fundamentals right to see your rankings rise. [Read the full article on startupbritain.org]
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4 Reasons why your personal brand changes everything

  With potential customers growing weary of traditional advertising, investing in your personal brand is essential to compete in today’s market, says Tanya Hall, CEO of Greanleaf Book Group. Here she shares the top four reasons why your personal brand is crucial to your success. [Read the full article on inc.com]
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KPIs of an effective social media strategy

If you're already using social media, you may be wondering how well you're doing. There are different ways to analyze your activity, depending on the specific characteristics of your digital activity. And while there are many KPIs (Key Performance Indicators) to explore, some may be more relevant to your strategy than others. To get you started, here are some basic KPIs for the main indicators: Popularity Start with the basics: evaluate the general trend of your social networks by analyzing the ...
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