#ShapingtheBlogs

How marketing automation can make your business smarter (and richer)

As an entrepreneur or small business owner, effective marketing is essential to keep your business moving forward. Yet handling all the routine marketing-related tasks yourself is time consuming and leaves you with little time to focus on other aspects of running and growing the business. Although you may want to consider delegating, using automation tools to execute repetitive tasks is more cost-effective than hiring someone to do them for you. Here Brenda Stoltz shares how incorporat...
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How to create webinars that close more business

A webinar is a cost-effective way of hosting an event such as a seminar, workshop, tutorial or presentation online instead of at a physical location. The costs are much lower than organising a physical event and, as there's no travel involved, it's cheaper and easier for your audience to attend. As well as hosting a real-time, interactive event you can also make recordings available so you can extend your reach to a wider audience. While it's one of the best ways to create brand awareness, grow ...
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What is the difference between marketing, advertising, and branding? A simple analogy to help explain

The terms marketing, advertising and branding can be confusing for entrepreneurs who are just starting out. While all three components work together to boost your company's reputation and increase sales, there are crucial differences between them. Taking the time to understand these differences not only helps you speak more knowledgably about your business and strategy it also enhances your credibility—especially when it comes to pitching your business to potential investors. Here, entrepreneur,...
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What small businesses need to know about lead generation

You need to continually create fresh interest in your products and services to expand your customer base and grow your business. Acquiring new customers is a challenge for any small business and your success depends on being able to identify potential customers and knowing how to reach them. The best way to attract consumer attention and boost sales is through effective lead generation. Here, Jennifer Post shares some top tips on the importance of understanding your target audience, buildin...
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4 ways to stay genuine in a 'fake news' social-media landscape

In the age of 'fake news' brands need to double down on their efforts to build trust and credibility with their customers. Fake stories are deliberately designed to look as genuine as possible, making them hard to differentiate from real stories. And with consumer confidence in the media at an all-time low, businesses have to work harder than ever to establish their authenticity. Here Dave Kerpen shares the steps you can take to overcome the negative impact of fake news, boost confidence in...
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The three things that will make you successful in marketing

Marketing has changed considerably in recent years and what was once considered an art is now a blend of creativity, strategy and technology. As social media became a tool for brands to connect with consumers, search engines started using advanced ranking algorithms, and browsing online became increasingly personal, marketers have had to move fast to keep up with the latest trends. And with artificial intelligence and data-driven marketing gathering momentum, the marketing landscape is continuin...
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What the EU’s latest data protection law means for chatbot makers and marketers

The new General Data Protection Regulation (GDPR), which takes effect on May 25, aims to give consumers total control over how organizations handle their personal data and it's vital that you understand the implications for how you do business online. Regardless of where in the world your company is based, if EU citizens are among your users or customers you must comply with the GDPR or you may face a hefty fine. Here Silvio Porcellana shares an overview of the new legislation, why it'...
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3 ways to improve ROI with better marketing cost management

While content marketing is an effective tool for promoting your brand and generating leads, you need to know if the time and money you spend on creating and promoting content is justified. You can measure the success of your content by social shares, marketing qualified leads or page views, depending on your goals. Successfully calculating your return on investment (ROI) however can be tricky. "You can easily spend hundreds—or even thousands—of dollars on a marketing campaign and have practicall...
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How to make your content spread like wildfire with this simple strategy

 Content marketing is changing all the time. The channels, tactics and tools for creating and distributing content are constantly evolving and, as content marketing gets ever more competitive, you need to continually up your game to stay relevant. Creating great content is only part of the battle says lead generation expert Scott Oldford. With so much content available across various platforms, "you face an uphill battle to capture someone's attention." Here, Oldford shares how to crea...
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Why do shoppers abandon their carts—and what can you do about it?

It's highly unlikely you'll ever walk into your local supermarket to find the aisles littered with abandoned shopping carts yet online retailers find almost 70 percent of shoppers fill their carts only to abandon them instead of checking out. While around 58 percent of all shoppers are researching with no intention of buying right away, that leaves about 42 percent who start shopping then fail to complete their order for various other reasons, says marketer and business analyst Dmytro Tkach. Her...
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