Facebook marketing: How to drive demand, create loyal fans, and grow your business

  Leveraging social media to establish your brand is no longer an option; it's an essential part of your overall marketing strategy. And, as the world's largest social network, Facebook is the leading platform for promoting and growing your business. To reach your target audience and acquire new customers, you need to understand how the platform works and apply best practices to get the most out of the marketing opportunities it offers. Here, Megan Conley shares the ultimate guide to creati...
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3 things you need to know about marketing to Generation Z

Having focused on millennial consumers for a long time, marketers are switching their attention to the next generation of influential consumers; the tech-savvy 16-24 year old generation Z. To engage Gen Z consumers, you'll have to make some changes to your current marketing strategies and learn new ways to drive brand awareness and cultivate brand loyalty. Here, Christabelle Tani shares the key takeaways from research into what Gen Z consumers expect from brands and how to leverage these in...
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5 psychological reasons 'social proof' beats everything else in marketing

Social proof is a powerful and versatile marketing tool that's easy to incorporate into your overall marketing strategy. It's all about following the herd. When we're uncertain about what to do, we look to others for cues and follow their lead. And you can leverage this tendency to conform and need for social acceptance to positively influence the purchasing behavior of potential customers. Here, marketing strategist and business consultant Eric 'ERock' Christopher explores the psychology behind...
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5 marketing practices for your service-based business

If you're starting a service-based business you need to understand some critical differences between a service-based marketing strategy and a product marketing strategy. Most of the marketing advice for entrepreneurs is aimed at products rather than services, which can make learning how to market a service-based business more challenging. People don't like the uncertainty of buying something they can't see, so when there's no tangible product involved you need to find other ways t...
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The 11 best growth hacking strategies to skyrocket your user base

Startups are all about rapid growth and discovering new ways to solve problems—and these two elements come together in growth hacking. Digital marketers are finding it increasingly difficult to cut through the growing volume of content to reach their target audience and capture the attention of potential customers. And that means having to find new ways to exponentially grow your customer base and revenue using tactics that are focused on the single goal of efficient and rapid business grow...
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How to use Pinterest for business

The reach and influence of social media gives businesses a powerful yet inexpensive tool for connecting and engaging with new and existing customers. Although many businesses have a marketing strategy for one or more of the most widely used social media platforms, they often overlook Pinterest. With around 200 million users every month, most of whom use this visually oriented platform to carry out research and inform their purchasing decisions, Pinterest offers valuable marketing opportunities. ...
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How I got 13,000 Instagram followers in one month


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The future is inbound PR: Is your business ready?

Acquiring new customers is a challenge that many businesses struggle with. Consumers don't like being sold to and brands have to work hard to earn customer engagement rather than constantly pushing their message out in search of the next sale. With an inbound approach, marketers focus on reeling in their customers by delivering relevant and engaging content to create a positive brand image, build trust and provide value. Many PR firms have already adopted the same approach. If you haven't made t...
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11 ways to ensure your brand is authentic

With the rise in consumer demand for authenticity, it's increasingly important for it to be a core component of your brand's marketing strategy. Consumers are scrutinizing brands more closely than ever and they're quick to condemn those they suspect of pretending to be something they're not. In this article, entrepreneurs from The Young Entrepreneur Council—an invite-only organization comprised of the world's most promising young entrepreneurs—share their top tips for "ensuring a truly auth...
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Brands are taking back control of digital advertising

Bad practices in digital advertising are destroying consumer trust and brand reputations—and marketers are starting to re-think their strategies in an effort to repair the damage. Unethical practices, ad fraud, and the lack of independent verification of ads on platforms such as Google and Facebook, have pushed marketers into taking action. Now they're "taking the lead in creating ethical practices in digital advertising, insisting that agencies are transparent about their behaviour and fee...
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