Getting over your fear of cold calling customers

While inbound marketing is an essential part of your overall marketing strategy, cold calling is still an effective, efficient way of reaching customers. Yet even the most seasoned sales professionals can find it intimidating and resist incorporating it into their weekly schedule. At some point however you need to embrace cold calling if you're going to generate sufficient leads for your business. "Cold calling, if done right, is the fastest path to cash, says Weldon Long, who shares here s...
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How to define your target market

The better you understand your target market, the better you'll understand how and where to reach the people most likely to buy your products or services. Defining your target market is one of your most important tasks as an entrepreneur as it lays the foundation for every aspect of your overall marketing strategy. "The right target market increases your chances of success because you can communicate better with a well-defined group," writes Tim Berry who shares here his top tips for accurately ...
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6 easy ways to maximize your time at a trade show

Trade shows offer entrepreneurs and small businesses ample opportunities to increase brand awareness, build relationships and convert leads into customers and careful planning is crucial for getting the most out of them. "It's easy to get lost in all the chitchat and swag handouts at trade shows if you don't go in with focused intention," says digital marketing expert Todd Giannattasio. Here, he and some of his fellow entrepreneurs from YEC Next share their top tips for successful trade show par...
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Power up social media strategy with these 4 tech tools

While the increasing complexity of the social media landscape can be daunting for entrepreneurs and small business owners, there are plenty of tools to help you monitor, measure, and manage your performance across all social channels. To reach and grow your audience you need the right tools to sift through all the data, extract the relevant information, and convert it into valuable insights, writes Alice Oh. To help you decide which is the best solution for your business, she explores ...
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5 data-backed social media trends you need to know for 2019

With the increasing demand from consumers for more authentic and meaningful relationships with brands, storytelling and in-the-moment style content, AI-driven personalized customer experiences, creative social ads and omnichannel marketing are set to become increasingly important in 2019. "The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year," writes Brian Peters. An...
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PR and marketing predictions for 2019

A lot has been happening over the last 12 months and the continuing slew of political, social and technological shifts looks set to bring "a whole new set of challenges and opportunities for marketing and PR professionals in the 12 months to come." This blog post from The Work Crowd looks back at the accuracy of their predictions for 2018—about fake news, greater convergence between PR and marketing, next generation video, GDPR, and purpose-driven marketing—before looking ahead to the fresh chal...
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Social media marketing: 7 steps to make it work for your business

Social media marketing is a powerful tool, yet many small business owners find it complicated and confusing. Choosing the right platform for your business, understanding how to get the most out of it, and knowing whether you're getting a good return on investment, can seem daunting. And research shows many business owners aren't confident they're doing social media marketing right. Here, Rieva Lesonsky shares some top tips on overcoming the most common frustrations with social media marketing an...
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10 marketing trends to watch in 2019

Digital marketing is in a constant state of flux and brands have to be quick to adapt to shifts in consumer behavior, changes in the social media landscape, and growing concerns over data security and privacy. In a crowded market place, and with social media platforms making it more difficult for branded content to reach its audience, small businesses may struggle to increase their reach. To give you the best chance of success, Deep Patel shares here the marketing trends and technologies yo...
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How to write a great value proposition [Infographic]

Your value proposition is an essential component in your overall marketing messaging. It doesn't just tell potential customers how they'll benefit from your products or services. It explains how you're solving their problem or improving their situation in a way your competitors can't. It describes the unique value you offer your customers that they won't get elsewhere. And it can make all the difference between losing the sale and closing it. Here, Lindsey Kolowich shares some top tips for ...
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How to promote your business

Marketing is an ongoing challenge for any small business and when you're just starting out you have the additional challenges of a tight budget and lack of marketing experience. Nevertheless, there are effective yet affordable ways for you to spread the word about your business and reach new customers with a few basic skills. To help you get started, Poppy Mortiboys-Harrison shares here a beginner's guide to business promotion that includes a crash course in marketing jargon and different t...
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