Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

The easiest way to grow your online business is to connect with people where they already spend most of their time and that's on messenger apps and social media. And with a chatbot to automate routine conversations with customers, you can improve your sales and marketing by providing fast and accurate responses to queries and timely information about new products or special promotions. In this blog post, Heather-Mae Pusztai shares some top tips for getting "the most value out of chatbots on...
Continue reading
  0 Comments

A crash course in direct to consumer marketing

Many business people are familiar with the terms B2B and B2C, but are unfamiliar with D2C. Direct to consumer marketing (D2C) is a strategy in which companies markets and sells products or services directly to consumers, removing any and all intermediaries. D2C marketing is popular among millennials, the generation driving economic change, which means that companies are adopting D2C practices to capture this demographic. Some characteristics of D2C companies that are attractive to millennials in...
Continue reading
Tags:
  0 Comments

9 simple but important tips to leverage Pinterest for your business

Among social media platforms, Pinterest is often underrated and overlooked as a marketing tool. Consumers research products online. And as a picture-sharing source of inspiration, Pinterest helps users visualize how those products will fit into their home or lifestyle. With a highly engaged audience and a high conversion rate, Pinterest offers valuable opportunities for promoting your products, generating leads, and growing your business. Here, social media and business strategist Debb...
Continue reading
  0 Comments

How the right content optimization can increase brand visibility

Search engine optimization (SEO) continues to evolve and in an increasingly competitive online environment it's more important than ever to keep up with the changes. The days of littering your content with keywords in the hope of boosting your page ranking are long gone. Instead, you need to focus on providing a great user experience with information-rich, engaging and share-worthy content. Here, online marketing expert Susan Gilbert shares "a few steps you can take to turn your brand's website ...
Continue reading
  0 Comments

6 ways to test new social media strategies without harming your brand

Each and every time consumers encounter your business on social media is a valuable opportunity for you to create a positive perception of your brand. Your activity on social media can have a huge impact on your brand image and you need to make sure the relationships you build with your audience are based on trust and authenticity. For most entrepreneurs and small business owners, that means having to experiment to find the approach that works best for your business. To help you avoid any negati...
Continue reading
  0 Comments

Is your marketing plan aligned with your branding goals?

While branding creates an image of who you are as a company, marketing is what you do to get that image out to the world. Understanding the distinctions and relationship between branding and marketing is key to building an overall picture of your company. And to produce the best results, you need to make sure the actions you take to keep your business in front of the right people align with your core branding goals. Here, UX strategist and web designer Lexie Lu shares 11 steps to ensuring optima...
Continue reading
  0 Comments

The benefits of being an outsider: Why brands are hiring marketers with no sector experience

Diversity of thought is a key ingredient for creativity and problem solving. And a reluctance to hire marketers from outside your sector means you're missing out on the fresh perspective an outsider can bring to your marketing strategy. Marketing is a highly transferable skill and with the blurring of boundaries between sectors there's no reason why someone can't take what they've learned in one sector and apply it to another, writes Molly Fleming. Here, she shares some top tips from experts on ...
Continue reading
  0 Comments

How to create a simple small business lead generation process

Sales are the lifeblood of every business. And no matter how good your products or services are, they aren't going to sell themselves. Lead generation is the process that attracts people to your business and sparks their interest in what you're selling. And the more effort you put into lead generation, the more people you'll have in your sales funnel that you can convert into paying customers. Here, Ryan Myers shares some top tips for implementing an effective lead generation strategy that will ...
Continue reading
  0 Comments

13 of the best SEO tools for auditing & monitoring your website in 2019

As a small business owner, search engine optimization (SEO) is an important part of your marketing strategy. SEO improves your website's performance in Google searches to increase the visibility of your business, drive more visitors to your site, and build trust in your brand. And good SEO practices improve the user experience, which in turn helps boost your conversion rate. The best way to ensure a high ranking for your site in Google's search results is to understand how Google evaluates a web...
Continue reading
  0 Comments

How SEO and content marketing work together to fuel your online success

When it comes to improving your digital presence to grow your business, it's the synergy between content marketing and search engine optimisation (SEO) that ensures you reach and create value for your audience. While SEO is about improving how you show up in search results, content marketing is about providing valuable information and getting the balance right between them is the key to initiating and developing meaningful relationships with customers. "Together, SEO and content marketing a...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.