The benefits of being an outsider: Why brands are hiring marketers with no sector experience

Diversity of thought is a key ingredient for creativity and problem solving. And a reluctance to hire marketers from outside your sector means you're missing out on the fresh perspective an outsider can bring to your marketing strategy. Marketing is a highly transferable skill and with the blurring of boundaries between sectors there's no reason why someone can't take what they've learned in one sector and apply it to another, writes Molly Fleming. Here, she shares some top tips from experts on ...
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How to create a simple small business lead generation process

Sales are the lifeblood of every business. And no matter how good your products or services are, they aren't going to sell themselves. Lead generation is the process that attracts people to your business and sparks their interest in what you're selling. And the more effort you put into lead generation, the more people you'll have in your sales funnel that you can convert into paying customers. Here, Ryan Myers shares some top tips for implementing an effective lead generation strategy that will ...
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13 of the best SEO tools for auditing & monitoring your website in 2019

As a small business owner, search engine optimization (SEO) is an important part of your marketing strategy. SEO improves your website's performance in Google searches to increase the visibility of your business, drive more visitors to your site, and build trust in your brand. And good SEO practices improve the user experience, which in turn helps boost your conversion rate. The best way to ensure a high ranking for your site in Google's search results is to understand how Google evaluates a web...
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How SEO and content marketing work together to fuel your online success

When it comes to improving your digital presence to grow your business, it's the synergy between content marketing and search engine optimisation (SEO) that ensures you reach and create value for your audience. While SEO is about improving how you show up in search results, content marketing is about providing valuable information and getting the balance right between them is the key to initiating and developing meaningful relationships with customers. "Together, SEO and content marketing a...
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Getting over your fear of cold calling customers

While inbound marketing is an essential part of your overall marketing strategy, cold calling is still an effective, efficient way of reaching customers. Yet even the most seasoned sales professionals can find it intimidating and resist incorporating it into their weekly schedule. At some point however you need to embrace cold calling if you're going to generate sufficient leads for your business. "Cold calling, if done right, is the fastest path to cash, says Weldon Long, who shares here s...
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How to define your target market

The better you understand your target market, the better you'll understand how and where to reach the people most likely to buy your products or services. Defining your target market is one of your most important tasks as an entrepreneur as it lays the foundation for every aspect of your overall marketing strategy. "The right target market increases your chances of success because you can communicate better with a well-defined group," writes Tim Berry who shares here his top tips for accurately ...
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6 easy ways to maximize your time at a trade show

Trade shows offer entrepreneurs and small businesses ample opportunities to increase brand awareness, build relationships and convert leads into customers and careful planning is crucial for getting the most out of them. "It's easy to get lost in all the chitchat and swag handouts at trade shows if you don't go in with focused intention," says digital marketing expert Todd Giannattasio. Here, he and some of his fellow entrepreneurs from YEC Next share their top tips for successful trade show par...
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Power up social media strategy with these 4 tech tools

While the increasing complexity of the social media landscape can be daunting for entrepreneurs and small business owners, there are plenty of tools to help you monitor, measure, and manage your performance across all social channels. To reach and grow your audience you need the right tools to sift through all the data, extract the relevant information, and convert it into valuable insights, writes Alice Oh. To help you decide which is the best solution for your business, she explores ...
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5 data-backed social media trends you need to know for 2019

With the increasing demand from consumers for more authentic and meaningful relationships with brands, storytelling and in-the-moment style content, AI-driven personalized customer experiences, creative social ads and omnichannel marketing are set to become increasingly important in 2019. "The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year," writes Brian Peters. An...
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PR and marketing predictions for 2019

A lot has been happening over the last 12 months and the continuing slew of political, social and technological shifts looks set to bring "a whole new set of challenges and opportunities for marketing and PR professionals in the 12 months to come." This blog post from The Work Crowd looks back at the accuracy of their predictions for 2018—about fake news, greater convergence between PR and marketing, next generation video, GDPR, and purpose-driven marketing—before looking ahead to the fresh chal...
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