How startups can use newsletters to accelerate growth

Of all the marketing methods for your startup, email is one of the most powerful. What's more 59% of marketers say it is the number one ROI-generating marketing method. Many companies, in fact, are increasing their spend on email marketing because it simply works. Because email marketing is a great tool for you, let's look at how startups can use newsletters to accelerate growth.   Build your list One of the hardest parts of email marketing in the beginning is growing your list. You can do ...
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Why your startup needs a social media policy and how to write one

You may think because you are a startup in its early stages that you don't need a social media policy, but this isn't so. In fact, your startup benefits greatly from a social media policy whether you're outsourcing this marketing or doing it in-house. In this article, we look at why your startup needs a social media policy and how to write one. Why you need a policy Social media is vital to the success of your online marketing. In fact, social media can make or break your startup, especially if ...
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The Best Marketing Trend for 2019 by Seth Godin


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8 lessons about marketing effectiveness from two of the world’s richest men

Staying ahead of the competition means constantly seeking ways to improve the effectiveness of your marketing strategy. And while there's always plenty to learn from marketing experts, looking beyond marketing literature and experience gives you a broader perspective and fresh insights from other disciplines that you can apply to marketing problems. According to strategist Shaun O'Leary, "investing is the sector that unknowingly has the most to say about marketing." With that in mind, he shares ...
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5 key areas for startups to outsource

You're ready to launch your startup, and you know you need employees. Does the task seem overwhelming? Recruiting, hiring and training employees is an intimidating task for even the most seasoned businesses. What's more, you may not have the finances you need in the beginning to provide a salary, benefits and even office space and equipment for an entire team. This is where outsourcing comes in. Outsourcing is a terrific way for startups to take care of essential functions when your budget is sm...
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How to use Google Analytics to track social media reports

​To leverage the power of social media to grow your business, you need to know how much impact it's having on your website traffic, conversions, and sales. With social media reports you can find out where your website visitors are coming from, what actions they're taking, and which pieces of content are driving the most engagement. And if you're investing in paid ads, you can find out how effective they are. In this blog post, marketer Boni Satani shares some top tips on using Google Analyt...
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Color psychology: How color meanings affect your brand

Colors affect people's perception of your brand and influence their buying decisions, yet a single color can have different connotations depending on various factors, such as personal preferences, experiences, gender and cultural differences. And even different shades, tints and tones of the same color can elicit different emotional responses. Although the psychology of color is complex and nuanced, a basic understanding of how colors affect consumer behaviour will help you choose the right colo...
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Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

The easiest way to grow your online business is to connect with people where they already spend most of their time and that's on messenger apps and social media. And with a chatbot to automate routine conversations with customers, you can improve your sales and marketing by providing fast and accurate responses to queries and timely information about new products or special promotions. In this blog post, Heather-Mae Pusztai shares some top tips for getting "the most value out of chatbots on...
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A crash course in direct to consumer marketing

Many business people are familiar with the terms B2B and B2C, but are unfamiliar with D2C. Direct to consumer marketing (D2C) is a strategy in which companies markets and sells products or services directly to consumers, removing any and all intermediaries. D2C marketing is popular among millennials, the generation driving economic change, which means that companies are adopting D2C practices to capture this demographic. Some characteristics of D2C companies that are attractive to millennials in...
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9 simple but important tips to leverage Pinterest for your business

Among social media platforms, Pinterest is often underrated and overlooked as a marketing tool. Consumers research products online. And as a picture-sharing source of inspiration, Pinterest helps users visualize how those products will fit into their home or lifestyle. With a highly engaged audience and a high conversion rate, Pinterest offers valuable opportunities for promoting your products, generating leads, and growing your business. Here, social media and business strategist Debb...
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