#ShapingtheBlogs

How to calculate the size of your target market

Calculating your market size is a challenging yet essential task for any start-up. Market research is crucial for assessing the viability of your venture, regardless of whether you're seeking outside funding or bootstrapping the business. And you need to estimate the size of your market before you invest a significant amount of time, money and energy in developing any new product or service. Here, Shane Donnelly shares how to work through each of four steps involved in measuring the size of your...
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10 tips for acing your market-size slide

Estimating your market size is an essential part of business planning. And if your startup is seeking third party funding, it's a vital component of your pitch to investors. A thorough understanding of your market means you'll be clear about the direction your company is going to take. And you'll look more professional when you can provide suitable evidence to back up your estimates. To help you prepare this crucial—yet often controversial—slide in your pitch deck, venture capitalist A...
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Here’s how to beat the odds with a successful new product launch

The launch of a new product can be an intense, stressful time. While a product launch can attract new customers and increase consumer awareness of your business, achieving these goals isn't always easy and research shows an estimated 95% of new products fail. Although it can be difficult to get attention for a new product and there's no definitive way to guarantee success, there are steps you can take to shape the odds in your favor. In this article, Aaron Agius, one of the world's leading digit...
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5 steps for entrepreneurs with an idea, but no funding

Not all great ideas are easily transformed into marketable products or services. As a first-time entrepreneur, the journey from concept to profitable business can be arduous and access to capital is one of the most daunting challenges you'll face. "Building a successful business takes more than a great idea and a vision—it takes planning, discipline, research, and a whole lot of money," says startup consultant Andrew Deen. By spending the necessary time and effort on these five crucial steps how...
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7 startup lessons from successful small business owners

Most small business owners are happy with their business, don’t regret starting the business when they did, and are optimistic about the future of the business. Nevertheless there are some things they wish they’d known more about before started out. According to a recent survey, administrative and regulatory requirements, how to hire the right people, how to better manage their time, and how to raise capital are some of the aspects business owners whish they’d understood better when they started...
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How to measure the size of your market--and then tell investors

Market analysis is a crucial part of preparing your investor pitch and yet “one of the most common mistakes entrepreneurs make is presenting an inadequate or incomplete description of their target market,” says QuestFusion CEO Patrick Henry. When pitching to investors, you need to demonstrate how you are going to solve a common customer problem and that means clearly defining your target market to understand the scope of opportunity for your solution. Henry offers here his top tips for creating ...
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What you need to know before you seek funding for your startup

As a startup founder, funding is probably the top concern keeping you up at night. The questions running through your mind: How will I get funding?Who will I ask?How much do I need?Will it be enough? Let’s talk about what you need to know before you seek funding for your startup. Whose Money? One of the first questions to ask yourself is whose money will you use. Will you use your own nest egg to fund your startup, or will you go the route of debt financing? In other words, will you take out loa...
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