#ShapingtheBlogs

What is a landing page? All your questions, answered

When you're generating leads for your business, sending visitors to a targeted landing page rather than your homepage can dramatically improve the effectiveness of your online marketing. And you may a few landing pages on your website to avoid missing out on a key opportunity to convert a higher percentage of visitors into leads, says marketing expert Ellie Mirman. Here, she shares an overview of what landing pages are, why they're so critical, and the most important elements for building effect...
Continue reading
  0 Comments

How to create a simple small business lead generation process

Sales are the lifeblood of every business. And no matter how good your products or services are, they aren't going to sell themselves. Lead generation is the process that attracts people to your business and sparks their interest in what you're selling. And the more effort you put into lead generation, the more people you'll have in your sales funnel that you can convert into paying customers. Here, Ryan Myers shares some top tips for implementing an effective lead generation strategy that will ...
Continue reading
  0 Comments

Getting over your fear of cold calling customers

While inbound marketing is an essential part of your overall marketing strategy, cold calling is still an effective, efficient way of reaching customers. Yet even the most seasoned sales professionals can find it intimidating and resist incorporating it into their weekly schedule. At some point however you need to embrace cold calling if you're going to generate sufficient leads for your business. "Cold calling, if done right, is the fastest path to cash, says Weldon Long, who shares here s...
Continue reading
  0 Comments

Why your leads aren't converting


  0 Comments

Having trouble closing web leads? Here are 7 steps to take

Traffic doesn't equal revenue. If you find you're getting a lot of web traffic while obtaining very few leads, you may be casting your net too wide and attracting visitors who have no intention of making a purchase. By switching your marketing focus from driving more traffic to driving the right traffic, you'll get more qualified leads. And when your leads are more likely to become customers your sales team can begin steering them towards conversion. Here, online marketing expert Jayso...
Continue reading
  0 Comments

Lead generation tips for startups

Generating leads can be difficult for new and seasoned startups alike. This is where content marketing comes in. Let's take a look at a few lead generation tips for startups and how you can use your content to build trust with potential buyers. Content marketing According to one report, nearly 90% of marketers are using this tool in their marketing strategy. What exactly is content marketing? It's when you create and distribute content consistently that users find valuable, relevant, educational...
Continue reading
  0 Comments

How to create webinars that close more business

A webinar is a cost-effective way of hosting an event such as a seminar, workshop, tutorial or presentation online instead of at a physical location. The costs are much lower than organising a physical event and, as there's no travel involved, it's cheaper and easier for your audience to attend. As well as hosting a real-time, interactive event you can also make recordings available so you can extend your reach to a wider audience. While it's one of the best ways to create brand awareness, grow ...
Continue reading
  0 Comments

What small businesses need to know about lead generation

You need to continually create fresh interest in your products and services to expand your customer base and grow your business. Acquiring new customers is a challenge for any small business and your success depends on being able to identify potential customers and knowing how to reach them. The best way to attract consumer attention and boost sales is through effective lead generation. Here, Jennifer Post shares some top tips on the importance of understanding your target audience, buildin...
Continue reading
  0 Comments

Boost your customer referrals with these 4 simple tactics

​While marketing and advertising are important for growing your business, if you're not getting word-of-mouth recommendations you're missing out on the most cost-effective way to acquire new customers. Highly satisfied customers are your best brand advocates and generate referral leads at very little cost to the business. And referral customers no only cost a lot less to acquire, they're also "25% more profitable per year, 18% less likely to churn, and have 25% higher customer lifetime values th...
Continue reading
  0 Comments

3 super simple Pinterest strategies to quickly grow your website's traffic

When choosing social media channels for marketing you may not have considered using Pinterest, and yet it could be one of the most effective marketing platforms for your business. Visual marketing on Pinterest can increase brand awareness, boost engagement, influence buying decisions and drive more traffic to your website. Business and social media expert Melyssa Griffin shares how she doubled her website traffic in three months and grew her revenue 5x within one year of implementing her Pintere...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.