8 tips to market your app for free

Many companies have an app to help them shape the odds in their favor. The trick is to make sure your app stands out from the millions of others out there. Srinu Chowhan, Head of Growth at LUNO, shares his top tips for mobile marketing with zero dollars, courtesy of CEO World.   1. Use AdWords free credits to reach out to the Tech editors You get free credits when you create a new AdWords account, use that credit to reach out to the key Tech editors in the industry – they will help you...
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Why your startup needs a board

One of the best investments a startup can make early on is the selection of a board. Some people incorrectly assume that a board is only created at the point when you get investors, but every business of any size can benefit of having a group of people who provide advice and help the company succeed.Recently, I participated in a ScaleUp Academy session organized by CEO World with Christoph Ortlepp from Earlybird Venture Capital. In this intimate real-time face-to-face, Ortlepp stressed the impor...
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The bet that shaped the odds in Switzerland’s favor

This is the story of a Swiss hotelier who shaped the odds in his favor thanks to a bet that turned a seasonal resort into a year-round experience. Entrepreneurs can learn a lot from Johannes Badrutt, a man who managed to market his business in a revolutionary way and made a huge impact in his country, the tourism industry, and the winter sports.St. Moritz is a high Alpine Swiss resort in Engadine with a breathtaking scenery and vibrant atmosphere that is considered Switzerland's original winter ...
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Six types of leadership that every CEO should master

​There isn't a single way of being a great leader, everything depends on your own personal style and the situation you're in, but there's something we can say for sure: leader and manager are completely different terms, even though a lot of people use them interchangeably. Many managers believe leadership is a personality trait, something you were born with, but great leaders don't actually have a series of unmovable specific habits – effective leadership is all about judging the specific situat...
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The success story of YouTube CEO Susan Wojcicki

​Sometimes we take decisions that impact the rest of our lives and change everything in an unexpected way. Susan Wojcicki, former VP of Advertising & Commerce at Google and current CEO of YouTube, knows this better than most. In 1999, she was faced with a difficult decision, and she had the courage and the foresight to take the path that would make her become "the most important woman on the Internet."Wojcicki is a Silicon Valley native with honors in history and literature from Harvard who ...
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Eight social entrepreneurs who are changing the world

​'Social impact' has become one of the most popular buzzwords of the last couple of years. There has been an important change in consciousness and people are more willing to look beyond their personal gain and consider how they can make an impact with their business. There are many factors contributing this transformation, but millennials have been chosen as the main driving force behind this shift.In a World Economic Forum study, 5,000 millennials surveyed in 18 different countries indicated th...
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8 lessons every entrepreneur can learn from Walt Disney

​Everybody knows who Walt Disney is. He disrupted the animation and entertainment industry in the 20th century and left behind an everlasting legacy that has shaped the childhoods of billions of people thanks to his impressive pool of movies, theme parks and merchandise. The Walt Disney Company was created in 1923, and today it's the world's second largest entertainment conglomerate, with more than $55 billion in revenue, and has built 14 (and counting) theme parks all over the world. Neverthele...
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Elon Musk shapes the odds in his favor and becomes the real-life Tony Stark

Elon Musk is the kind of person who doesn’t really need an introduction, he’s a business magnate, investor, engineer, and inventor who has deservedly earned the title of real-life Tony Stark. What’s more, Robert Downey Jr. (who portrays Iron Man in the Marvel movie franchise) admitted that he based part of his character on Musk and met with him several times before shooting to copy his mannerisms and insights.Musk has been shaping the odds in his favor since a very early age. We know a lot of th...
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This is how the iPhone beat all the odds

iPhone just celebrated its 10th anniversary and it’s impossible to deny the kind of impact it’s had on modern technology and, most importantly, on our lives. Ten years ago, Steve Jobs prophetically introduced the device saying: “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile product. Once in a while, a revolutionary product comes along that changes everything.” And he was completely right.At more than 1.2 billion units sold, the iPhone has be...
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8 business lessons from one of the world’s most requested motivational speakers

Lisa Nichols is an awarded media personality, life coach, best-selling author of six books, one of the world’s most requested motivational speakers and corporate CEO of a business that has served more than 30 million people. From a struggling single mom on public assistance to a successful entrepreneur, Lisa has inspired millions of people worldwide to discover their untapped talented and potential.She’s the founder and CEO of Motivating the Masses, Inc, a personal and business development train...
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