Instagram Marketing Tips for 2019

5 ways you can turn your Instagram account into a revenue-generating machine

Companies may underestimate the power of Instagram for business. Yet among the top social media platforms, Instagram boasts the highest engagement rate for brands with 80 per cent of its 500 million daily active users following a business. And having already rolled out a number of business-specific features, the platform is gradually becoming a fully functional ecommerce platform, writes Michael Burke. To help you leverage the power of Instagram, Burke shares here his top tips for turn...
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6 important things I’ve learned from marketing a business on Instagram

Instagram has evolved from a simple photo-sharing app to become a powerful marketing platform. Its highly visual format, Instagram Stories, advanced analytics and shoppable Instagram posts are helping thousands of businesses to create high-performing ads, build meaningful relationships with customers, and boost sales. To achieve these goals for your business, you need to understand what drives engagement and how to maximise your reach. Social media manager Hugh Beaulac offers a helping...
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How I got 13,000 Instagram followers in one month

12 ways to use Instagram Stories like a pro

Brands and individuals are increasingly using Instagram Stories as an essential part of their social media marketing strategy. With more than 250 million people using the Stories feature every day, it can help you drive engagement, interact with customers, and show your products in action. The downside to the proliferation of mobile videos on the platform is that it can be difficult to stand out and get noticed in feeds, says photojournalist Cengiz Yar. "There are countless ways to use Instagram...
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4 techniques for avoiding getting 'shadow banned' on Instagram

With more than 700 million users, Instagram is a fast-growing social media platform and businesses are keen to establish a presence and boost their brand awareness. And with new features such as stories and live video, there are even more ways for businesses to engage with customers. Nevertheless, there are some features to be aware of that can limit your interactions with other users and reduce your visibility on the site. Anna Meyer explores the "shadow ban" phenomenon and shares some top tips...
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How startups can leverage Instagram

Social media marketing works. You can harness the power of a community in a way unlike any other. Not only that, but you can build brand awareness, set yourself apart as an expert, and engage with your followers on a repeated basis. You also have the incredible opportunity to send people to your website through your social media post links. The potential with social media is nearly endless. We bet you have a Facebook page and perhaps a Twitter account. But, do you have an Instagram page? In this...
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