Learn to spot fake social media influencers

Consumers trust people more than they trust brands so, as brand advocates, social media influencers lend credibility to your business. And with an audience that trusts their recommendations, influencers can sway the purchasing decisions of their followers. Not all social media influencers are genuine, however. There are some who artificially increase their followers and engagement rate, tricking brands into believing they're more influential than they really are. Here social media strategist Sai...
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Influencer marketing myths revealed

Mistakes U.S. companies make when working with influencers

Individuals with a strong personal brand and a loyal following on social media can have significant influence over the purchasing decisions of their audience. And collaborating with influencers in your marketing campaigns can drive engagement, create a buzz around your brand, and boost sales. "It's often assumed that U.S. companies are fairly sophisticated at marketing tactics," writes Kimberly Whitler. Yet compared with their counterparts in other parts of the world, U.S. companies don't have a...
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Want to try influencer marketing? Be careful

Social media influencers can be powerful brand advocates and tapping into the thousands, or even millions, of followers they have on various social media channels is a highly effective way to target an engaged audience. Although it's the fastest growing and one of the most successful marketing strategies, it also has its problems. In this article, Kate Harrison shares some top tips from influencer marketing expert Richard Wong to help you mitigate the risks, reap th...
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Why influencer marketing can be just what your startup needs

According to Marketing Schools , influencer marketing is when you market your products and services to people who have sway or influence over the things other people buy. With influencer marketing, the focus is placed on influential people instead of the target market. When you employ this strategy, it's your goal to identify the people who have influence over buyers and then organize your marketing strategy around them. So, does this mean that influencers are only famous people? No, not necessa...
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How Facebook's latest changes impact influencers and the future of social media marketing

Businesses need to rethink their social media strategies as the latest changes to Facebook's News Feed algorithm start prioritizing "meaningful interactions" between people over non-paid content from brands. As the changes roll out over the next few months, marketers will need to create better content with posts that generate comments and discussion, rather than shares and likes, to drive engagement. Here marketing expert Keenan Beasley explores how the right strategy, influencer partnershi...
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How digital marketing will change in 2018: 15 top trends

Digital marketing is constantly evolving and to stay ahead of the game you need to keep pace with shifting trends and emerging technologies. Your customers are seeking greater authenticity and a better customer experience. They're mostly using mobile devices, are constantly bombarded with ads, have a limited attention span and are getting used to speaking rather than typing. And, when it comes to personalization and targeting, your digital marketing strategy also has to factor in the requir...
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What marketers need to know about LinkedIn

Whether you're an entrepreneur or marketer having a presence on LinkedIn is crucial. While it continues to be a great platform for showcasing your résumé and building a successful career, the professional networking aspect only scratches the surface of LinkedIn's potential. While social media marketing has been mostly focusing on Facebook and Instagram, LinkedIn has been quietly "evolving into a thriving network of incredible content, influencers and networking opportunities unmatched by other s...
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Tips for engaging in influencer marketing

​ As entrepreneurs, at some point we have to delve into the world of marketing to help shape the odds in our favour, because it's all very well having a brilliant product or service, but if no one knows about it we won't get anywhere. The field of marketing and marketing communications is vast, and thanks to rapid technological developments, it's constantly progressing, changing and evolving and keeping abreast of marketing trends is a job in itself. One aspect of marketing that technology has h...
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3 ways to use micro-influencers to grow your business

Leveraging the influence of key individuals to promote your products to their followers on social media can be a cost-effective way to grow your business when you make the right choice for your brand. “Engagement is, arguably, the most important metric to consider,” says leading social media influencer Lilach Bullock who explores here how micro-influencers can help spread your brand message and shares her top tips to help you find the right influencer. [ Read the full article on allbusiness.com ...
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