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7 ways to grow your business during a global crisis


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18 resources to help grow your SaaS startup

One of the reasons SaaS businesses fail is because founders try to run them like any other online venture instead of addressing the unique challenges a subscription-based business model presents. While there's a wealth of books and online resources to guide you, communities to support you, and networking events to help you grow your business, identifying the most useful can be time-consuming. With that in mind, Briana Morgaine shares here a list of top resources compiled by SaaS-i...
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Three easy steps to build a strong brand

Building a strong brand isn't just about solving customer problems; it's about outshining the competition. You need to know how much customers care about the problem before you put too much time and effort into solving it, says 3-times founder and early-stage accelerator leader Brian Scordato. And understanding what customers care about most in the product you're developing is key to creating something they love and establishing a differentiated position in the market. Here, Scordato shares the ...
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Forget about growth. Here’s the metric that really matters

The key to achieving sustainable growth is knowing which metrics matter the most during a product's lifecycle. While customer acquisition is a key activity for any business, the success of every SaaS company relies on recurring revenue. If a customer feels they aren't getting value from a product, they cancel their subscription—and that represents a lost revenue opportunity for the business. For product management, the problem is deciding whether to prioritize "what gets new people to sign ...
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Yes, you’ll fail. This is how you’ll actually learn from it

 Failure is an inevitable part of the entrepreneurial journey and even the most successful entrepreneurs experience failure at some point. While having a positive attitude towards failure is a good indicator of future success, the advice we often hear about embracing failure can be counterproductive as it conflicts with our natural, emotional response. Here, Gwen Moran shares some top tips from executive coaches and leadership experts on the steps you can take to manage your emoti...
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The 2-day goal setting process that will make 2019 your best year yet

While many business leaders prefer to set aside time towards the end of the year to plan for the next, it's not too late to put together your annual plan for 2019. What's important isn't when you do your planning; it's how you do it that matters, says business coach Bruce Eckfeldt. It's important to remember that annual strategic planning is a decision making process that's less about setting numerical targets and more about "making tough but important choices," says Eckfeldt. Her...
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What it takes to successfully scale your startup

The transition from startup to scaleup can be challenging and it's important to have an effective strategy in place to prepare your business for successful growth. The key is to lay a solid foundation that will help you achieve a healthy growth rate. If you scale too rapidly you risk making mistakes that may be difficult to remedy later and if you scale too slowly you could miss out on valuable opportunities, says Bill Clark. Here, he shares a few things to keep in mind when planning your scalin...
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Seven steps to achieve product market fit

The biggest cause of startup failure is running out of money before achieving product-market fit. "Entrepreneurs often get so excited about what they have built that they overlook the market demand/need and they build a solution in search of a problem," writes Pourya Moradi. To help you achieve repeatable, scalable and profitable growth, he shares here a seven-step guide to achieving product market fit—from accurately identifying the pain point to maintaininga healthy customer lifetime value to ...
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Tips and tools for keeping your high growth startup on track

While you want your startup to grow as quickly as possible, it's important to keep in mind what "possible" means. Trying to grow too quickly can be just as dangerous to your business as not growing at all. And rapid growth that exceeds your resources or your capabilities will kill your business. Successful scaling needs careful planning to help you set the right pace of growth. In this article, Manish Dudharejia shares his top tips for avoiding potential pitfalls and managing growth in a way tha...
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Why venture-backed startups should have a bootstrapping mindset

It's easy for high-growth startups to burn through a lot of cash. You need to increase your burn rate to ramp up your growth, yet running out of cash is one of the main causes of startup failure. So, while it's tempting to go on a spending spree when you've raised venture capital funding, it's important to control your costs. And by monitoring your burn rate, you can calculate how long the cash will last and make sure you use it wisely. Here, venture capitalist Sagi Paz shares how "to minim...
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