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How to use a logo to reinforce one’s personal branding

Personal branding is all about creating a brand around yourself, rather than a company. It's how you represent yourself in a way that resonates with your audience and position yourself as an influencer or expert in your field. Just as a business logo is a key element of a company's overall brand image, having your own personal logo helps you get noticed and sets you apart from your competitors. In this blog post, Dan Schawber shares some top tips on how to create and use a logo, and the key desi...
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How to make a truly beneficial SOW (Statement of Work)

A well-crafted statement of work (SOW) is critical for the success of any project. Its purpose is to ensure the work involved in the project is carried out according to agreed guidelines and expectations. In setting the ground rules for all parties involved in a project, the SOW needs to be sufficiently detailed to avoid any misunderstandings and so it can be relied on, if necessary, to resolve any disputes. Here, with an anecdote illustrating how important an SOW can be, Ben Lempert shares how ...
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How the planning fallacy keeps you from feeling accomplished

Improving your productivity begins with planning and one of the simplest tools is the classic to-do list. To-do lists can help you define priorities and deadlines, keep you accountable and help you stay on track to get the most important tasks done. Yet they can also be frustrating and prevent you from feeling accomplished if you don't achieve everything on the list. If at the end of the day you have unfinished tasks, or some you haven't even started, you've most likely fallen into the trap of t...
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How to create a great logo for your small business

Your logo doesn't just tell people the name of your company; it's the visual cornerstone of your brand identity. A well-designed logo provides a recognizable, distinctive and memorable symbol that conveys essential information about your brand. It tells your customers who you are, what type of product or service you sell, or what benefit you offer consumers. Since your logo is such an important aspect of your brand identity, you need to take your time over creating the design. Here, Kimberly de ...
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Here’s why time off work actually improves your work and life

While there's plenty of work to be done, you may feel guilty about having some downtime even though you're tired. Yet the tendency to keep powering through is "short-term thinking" that "harms your long-term development and growth," says Darius Foroux. Paradoxically, the more you power through in an effort to be more productive, the less productive you become and the more your results will suffer. And you may end up burning yourself out, warns Foroux. In this blog post, he shares ...
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5 proven strategies to help you succeed leading a team of freelancers

With the internet rapidly taking over the way we do business, a lot is changing. Some people view the digitization of work as a bad thing, but really people will be the winners. One of the reasons for this is that it brings people together. Physical location no longer determines who can work for who. Employers can search out the best of the best and hire them for whatever tasks they need. Working with freelancers also saves you money. You only ever pay for the work that is actually completed. Be...
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How to stop wasting time and improve your personal effectiveness

Being more productive helps you learn more and advance faster in your career or succesfully grow your business. Productivity isn't just about getting more stuff done however. It's about getting the right stuff done. "You might work for 50 hours a week, but if you don't experience any growth personally, emotionally, financially, you're not effective," writes entrepreneur, author, and podcaster Darius Foroux. In a recent blog post Foroux shares a simple exercise, adapted from Peter ...
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How to get maximum focus and creativity with environmental design

Workspace design can significantly impact creativity and productivity and for businesses that means creating office environments that blend open spaces for interaction and collaboration with quiet areas to allow workers to focus without constant distractions. If you work remotely, whether from home or elsewhere, your options for creating the optimal workspace may be limited. Even in a small space or on a tight budget however, there are some simple changes you can make. Here, Kunal Shandilya shar...
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How to give yourself a performance review in your home business

Running your own home business not only gives you the the flexibility to choose how, when, and where you work, it also gives you the freedom to make decisions that affect the future of the business. While you may relish these benefits of being your own boss in comparison to being an employee, the lack of feedback and direction from a supervisor may sometimes leave you wondering if you're doing your best work. The solution is to carry out your own annual performance review, says Larry Alton. Here...
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5 things my daughter taught me as a freelancer

Juggling the conflicting demands of parenthood and career, especially as a first-time parent with a new baby, can be extremely demanding. Many women—who tend to be the primary caregivers—continue working full time while others opt for flexible working arrangements that allow them to balance work and family more comfortably. And for some, there's the option of quitting their regular job and becoming a freelancer. While it certainly has its advantages, working from home when you have a baby has it...
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