5 reasons why your startup should be blogging

Many startups know they need to blog, but either a lack of time, writing skill, or dedication to the effort keeps them from blogging.Other startups don't see any immediate return on investment from blogging so they put it on the back burner, often forgetting it entirely.Blogging is a long-term investment – one that pays dividends down the road. If you blog often enough, consistently and about the right things, you will see returns in the long-term.If you have ever thought about blogging but eith...
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5 ways startups can use social proof to gain credibility with their audience

Your customers want to know what people think of your startup before they make a purchase. It’s part of human nature.And, this is why social proof is an integral marketing tactic for your new company.Here are five ways startups can use social proof to gain credibility with their audience. First, let’s look at social proof.What is Social Proof?It’s a psychological phenomenon. Social proof is based on the idea where people assume the actions and behavior of other people in order to reflect the “co...
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How startups can have more effective meetings

Meetings at their core aren’t bad things, yet many employees dread them.You can set a culture in your startup for meetings that work and don’t destroy the day and your team’s morale.Let’s look at how startups can have more effective meetings.Abide by the Rule of SevenThe first thing you want to do is manage your invite list.In the past, companies have used the mantra, “the more, the merrier.” This isn’t the best operating procedure.Begin your startup on the right foot, and keep your meetings to ...
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5 reasons why your startup needs human resources

Historically, HR has been the catch-all department for hiring, payroll, health insurance and other administrative tasks. It was seen as the way to get payroll moving and to handle problems.In reality, HR is much more than this if it operates effectively. It’s about creating a company culture and enhancing the worker experience in addition to the administrative work.Here are five reasons why your startup needs human resources to succeed and thrive.#1: HR saves you moneyBy having a human resources...
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Why startup founders should invest time in personal branding

The Head and Shoulders shampoo motto back in the 1990s was, “You never get a chance to make a second impression.”Today that phrase is used often in the realm of business. Let’s take a look at why startup founders should invest time in personal branding, because you really do only have one shot at the first impression.Investors invest in peopleThe first reason to invest time in personal branding is that investors like to invest in people as well as products.While you might have a superb idea, an ...
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What a CFO can do for your startup

If you’re like most startup founders, you are an idea person. You have what it takes to launch a new product or service, and you may have product development, marketing and sales experience.But, you might not have much experience or even desire to take on administrative work such as finance.This is where a Chief Financial Officer comes in. Let’s look at what a CFO can do for your startup.Make forecastsA CFO can help you with forecasting and analysis. You can count on your CFO to guide you throug...
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What gets you rejected by VCs

According to the Small Business Administration, more than 600,000 new businesses are started by entrepreneurs each year.Only about 1500 are funded by venture capitalists.What’s this mean for you? It means that your odds are incredibly slim if you want to finance your startup with venture capital.It also means that if you do want financing, you’re going to have to work hard to convince a venture capitalist to fund you.To help you have the best shot at funding, we look at what gets you rejected by...
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5 ways startups can use Facebook Live to connect with their followers

According to one study, social video generates 1,200 more shares than text and images combined.This is the most convincing reason you should be capitalizing on Facebook video for relationship building with your customers.Facebook Live allows you to connect with your followers using live-streaming video. Your followers can react to the video as it streams, asking questions and posting comments.This increases your engagement in real time.Let’s look at how you can use Facebook Live to connect with ...
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How to make sure that your startup has an engaging website for your audience

Building a website is more than putting together some text, images and video with a couple of contact forms.While that may have been okay 10 years ago, today’s website is about the customer experience, and to provide a great one, you have to engage your customer.Another thing to consider is a recent survey which found that when asked to describe why they mistrusted a website, 94% of participants pointed to the web design elements as a reason.So, not only does your content mat...
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Reasons your startup might need to consider business insurance

While you’re busy planning, hiring, and marketing your new business, insurance may not even be on your radar. But, it should be.From the minute you launch your startup, you open yourself up to risk. Just think – one lawsuit or unforeseen event has the ability to demolish your startup before it begins.Business insurance is as basic as turning on the lights and running the water. In fact, it can be vital to your survival. Having insurance protects you and your startup investment.Why do y...
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