15 entrepreneurs share the worst business advice they’ve heard

People generally offer their advice with the best of intentions, yet following it may not always be the best course of action for your business. As an entrepreneur, being open to learning from other people is essential. Yet rigidly following their advice—or trusting someone's judgment when their interests or values may not align with yours—could lead to costly mistakes, missed opportunities or even a failed business. Here, 15 entrepreneurs share some of the worst advice they've received together...
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Building the right network for your business

Building a network is one of the most important things you can do to help your business thrive—and building the right network is crucial. Although networking events provide opportunities to meet people who can support you and your business in some way, it takes time and patience to cultivate authentic relationships. Here, founder and CEO Isa Watson shares her top tips for successful networking, including how segmenting your relationships and knowing how to prioritize them will help you buil...
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The perfect pitch: A Pixar storyteller’s secret

Whether it's spoken, written, visual, or a multimedia presentation, storytelling remains one of the most compelling ways to share knowledge and information. A well-crafted story engages your audience and takes them on a memorable journey that leaves them feeling inspired and motivated. And by weaving essential facts and figures into a story you make them much easier to remember, says writer, story-branding consultant and keynote speaker, Matthew Luhn. Here, he share...
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10 marketing trends to watch in 2019

Digital marketing is in a constant state of flux and brands have to be quick to adapt to shifts in consumer behavior, changes in the social media landscape, and growing concerns over data security and privacy. In a crowded market place, and with social media platforms making it more difficult for branded content to reach its audience, small businesses may struggle to increase their reach. To give you the best chance of success, Deep Patel shares here the marketing trends and technologies yo...
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Why every product you make should pass this 5-question test

To be successful as an entrepreneur you need to add value to the lives of your customers, whether it's through the products or services you create or the way in which you deliver them. Yet the same products that provide the convenience and ease of use that we seek as consumers can also be detrimental to our health and wellbeing. "What's true of snack foods is also true of the technologies we use," writes Thomas Goetz, and "it's the responsibility of every entrepreneur to consider the impact of t...
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How to write a great value proposition [Infographic]

Your value proposition is an essential component in your overall marketing messaging. It doesn't just tell potential customers how they'll benefit from your products or services. It explains how you're solving their problem or improving their situation in a way your competitors can't. It describes the unique value you offer your customers that they won't get elsewhere. And it can make all the difference between losing the sale and closing it. Here, Lindsey Kolowich shares some top tips for ...
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The mindset game: 7 lessons for every entrepreneur

While there's a wealth of information and guidance available to help you develop all the practical skills you need to achieve success as an entrepreneur, developing the right mindset can be more of a challenge. In these seven lessons for mastering your mindset, Jesse Nieminen shares some top tips on stepping out of your comfort zone, managing your ego, being honest and realistic, putting the company first, setting a good example, keeping your values and expectations aligned, and maintaining a po...
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6 ways to leverage email to increase sales

Cold email campaigns can be very successful in generating leads, boosting conversions and driving sales. Among the billions of emails sent every day, the challenge is for your outreach emails to be the ones people want to open, read and act on. Here, Sujan Patel shares some top tips for boosting your click through rates by carefully tailoring your email campaigns, personalizing your cold emails, and making your emails sound like real conversations to help customers connect emotionally with your ...
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Entrepreneurs: Your business is doing well, but what about your own mental health and wellbeing?

While there are many benefits to being your own boss, entrepreneurship can be demanding and stressful and the pressures of business ownership can leave entrepreneurs vulnerable to mental health problems. And when you're immersed in the day-to-day challenges of building a successful business, it can be easy to miss the initial symptoms. Anyone can find they're struggling with the challenges they face and it's important to "occasionally step back and consider how these are impacting their mental o...
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Women on the verge of entrepreneurship: Why you should and can take the leap today

Becoming an entrepreneur is less of a risk than women might think. Our commitment to meeting our responsibilities at home and at work—and a tendency to put the needs of others first—may account, at least in part, for why there are fewer female than male entrepreneurs. Yet our strong sense of values and commitment to honoring "any promise we make or goal we set" are also the "marks of the best entrepreneurs." And rather than letting them hold us back, we should embrace these traits and make them ...
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