Three easy steps to build a strong brand

Building a strong brand isn't just about solving customer problems; it's about outshining the competition. You need to know how much customers care about the problem before you put too much time and effort into solving it, says 3-times founder and early-stage accelerator leader Brian Scordato. And understanding what customers care about most in the product you're developing is key to creating something they love and establishing a differentiated position in the market. Here, Scordato shares the ...
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How to predict the future as an entrepreneur


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How to use a logo to reinforce one’s personal branding

Personal branding is all about creating a brand around yourself, rather than a company. It's how you represent yourself in a way that resonates with your audience and position yourself as an influencer or expert in your field. Just as a business logo is a key element of a company's overall brand image, having your own personal logo helps you get noticed and sets you apart from your competitors. In this blog post, Dan Schawber shares some top tips on how to create and use a logo, and the key desi...
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5 essentials for starting a business in 2019

The process of starting your own business may not be as daunting as you think. Many people dream of running their own business yet they're put off by the apparent complexity involved in getting a new business off the ground. While there are financial and legal aspects to consider, you "don't necessarily need a degree in business or finance to be successful," writes Diane Gilleland. Here, she shares a roundup of essential resources that will guide you through the process of starting your own busi...
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3 entrepreneurs talk about their mental health journey


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5 things to compare when choosing an ecommerce platform

With online sales set to continue growing, there's never been a better time to start your own online business—and there are plenty of ecommerce solutions available to help you get started. As with any other software, each ecommerce platform has its pros and cons and it's important to pick one that's a good fit for your business, enhances the customer experience, and offers a range of features to match your level of experience while allowing room for growth. Here, Manish Dudharejia discusses...
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How to Start a Business in 30 Days: The Complete Guide

While there are some key decisions to make before launching your own business, by starting small you can be up and running in just 30 days. Thanks to the internet, it's quicker and easier than ever to start your own business and you don't need any special training. What you do need is "an idea, a good plan, the desire to learn and adapt, and the ability to take action," says Candice Landau. Here, she shares a step-by-step guide covering everything from laying the initial groundwork and vali...
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How to start your own business while you’re still employed

Building your own business without having to give up the financial security of a regular salary can be a great way to test the water and validate your business idea before taking the plunge into full-time entrepreneurship. Many successful entrepreneurs start working on their business as a side hustle. And while it may be hard work, research shows they're less likely to fail than those "who jump in without having the safety net of employment," writes Pratik Dholakiya. Here, he shares his top...
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Purpose, passion and profit: 3 ingredients for business success

While purpose, passion and profit are key ingredients, you need to follow the right steps when creating a recipe for business success. Your purpose is what motivates you to get out of bed every day, your passion brings your purpose to life, and profit is essential for a sustainable business. "To succeed in business you have to know where you're headed, so you can make a plan with the proper strategies and tactics to reach your goals," writes Kendra Sette. Here, she shares how to bring the e...
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The ultimate guide to get started on your business idea

Starting your own business can be a daunting prospect and you need to carefully weigh up the pros and cons, especially if it means having to give up the security of regular employment and a steady income. People start businesses for a variety of reasons. You may have an idea for a product or service that will help solve a problem or a passion you want to turn into a thriving business. Or maybe you just want to be your own boss. Starting a business isn't the right move for everyone however. To he...
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