#ShapingtheBlogs

Email Marketing laws and regulations startups should be aware of

Email marketing is one of the most powerful tools in your marketing arsenal. When you email your audience, you have direct access to the inner sanctum of their email inbox. This is a special place reserved for businesses like yours. In fact, you were invited in when your customer(s) opted into your list. Yet, even with the invitation, you've got to make sure you know about the laws surrounding email marketing. In this article, we look at email marketing laws and regulations startups should be aw...
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How startups can use newsletters to accelerate growth

Of all the marketing methods for your startup, email is one of the most powerful. What's more 59% of marketers say it is the number one ROI-generating marketing method. Many companies, in fact, are increasing their spend on email marketing because it simply works. Because email marketing is a great tool for you, let's look at how startups can use newsletters to accelerate growth.  Build your list One of the hardest parts of email marketing in the beginning is growing your list. You can do i...
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What businesses need to know post-GDPR

Many of the businesses reporting dramatic post-GDPR disruption to their email marketing may have sacrificed their mailing lists for nothing. In the rush to comply with EU legislation and the confusion surrounding the requirement to obtain positive opt-in consent, companies trying to preserve their mailing lists sent "last chance opt-in" emails to subscribers in a move that has backfired for many. And a significant number of businesses are still unsure about what they can and can't do, writes Dan...
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How to get people to subscribe to your newsletter

Email marketing is experiencing something of a revival, despite predictions of it losing ground to the increasingly dominant role of social media. As new technologies are helping to make email marketing more engaging, brands are rediscovering its potential to drive revenue. According to research, email marketing has a much higher conversion rate than social media and offers businesses of all sizes a very attractive return on investment. And email continues to be the most ubiquitous form of busin...
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19 of the best email marketing campaign examples we've ever seen

Email marketing helps you drive repeat traffic to your website and boost sales by delivering personalized communications directly to a customer's inbox. With so many other companies vying for their attention, the key to standing out in a crowded inbox is to provide value to your customers, enhance their experience, and nurture your relationship with them. Personalization and imagery, responsive design, and a meaningful call-to-action are crucial elements of an effective email marketing...
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How to optimise email open rates

If you're not already using email to connect with customers and drive sales, you could be missing out on valuable marketing opportunities. Despite the continuing growth in popularity of social media marketing, email provides one of the most effective ways to promote your business. To help you improve the performance of your email marketing, Scarlett Cook shares some top tips on how to calculate your open rate, learn more about who interacts with your emails and why, and how to implement strategi...
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Why your leads aren't converting


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6 steps to ‘teach’ your way into your customers’ hearts … and businesses

Consumer expectations are evolving and your marketing strategy needs to focus on what consumers want from marketing. What they don’t want is to be sold to, or spoken down to, says Itai Elizur. To help your brand stand connect with, engage, and convert consumers you may want to consider incorporating eductation into your marketing campaigns, says Elizur, who shares here six steps to guide you through the process. [Read the full article on allbusiness.com]
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Want to see higher marketing ROI? Email delivers best

A recent study shows 53 percent of marketers believe email marketing delivers an excellent or good return on investment (ROI), while 50 percent say the same about social media marketing. These findings coincide with another study that shows 44 percent of consumers prefer email, although this preference does come with some caveats. This article looks at which demographic responds best to email marketing, the industries that get the best results, the importance of determining the right frequency f...
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This is the cold email I used to connect with C-level execs at 22 of the world's biggest companies

Crafting an effective cold email can be challenging. You may have less than two seconds to persuade someone to continue reading to the end instead of hitting the delete button. It’s generally easier to build rapport when you can see the other person’s facial expressions and body language, or at least hear their tone of voice, and yet you can still create rapport by email with the simple techniques entrepreneur and growth expert Bradley Feinstein shares here.  [Read the full article on entre...
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