#ShapingtheBlogs

6 rules for nailing the perfect elevator pitch

Every entrepreneur needs to master the art of delivering a compelling elevator pitch. While an actual elevator is rarely involved, it's the brevity of an elevator ride that's important to keep in mind. The idea being that when someone asks what your company does, you can deliver a summary that sparks their interest in less than 40 seconds. Like anything else, practice makes perfect and as you get more used to delivering your pitch it will sound natural even though it should be carefully prepared...
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3 components of the perfect elevator pitch

When you have to deliver a succinct and persuasive pitch in 60 seconds or less, every second counts. The aim is to grab your audience's attention so they'll want to know more and the key is to crystallize your speech into a brief and compelling message that's infused with personality and passion. Whether you are pitching a product, a service or yourself, there are three essential components in an elevator pitch, writes entrepreneur, CEO and founder David Meltzer. To help you become pitch-perfect...
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35 things to do for your career by 35

Whether you think of your career as a ladder or you're following a non-linear path, it's worth remembering that there is often little relationship between what people study and what they do in their career. Nevertheless, there are some things you can do to make both your professional future and your day-to-day work life easier. And, while putting a specific timeline on them isn't essential, the sooner you get started the better. This article shares "a list of suggestions that, if taken, can have...
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The 6 best job search lessons I learned after 10 years away

Finding suitable employment can be tough at the best of times and when you're returning to work after a lengthy career break the challenges can seem almost insurmountable. This is the situation strategic marketing executive Judy King found herself in, despite her early career success and an advanced degree in her field. Faced with the daunting prospect of competing with younger candidates and those with more recent experience and up-to-date skills, King realised she needed to make a strategic sh...
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How to create an elevator speech (with examples)

When you only have a few minutes of someone's time, having a well-crafted elevator speech makes those few minutes count. As an individual, you need to sum up your accomplishments and aspirations in a concise, easy to understand snapshot of who you are. And as an entrepreneur you need to communicate what makes you—or your company, product or idea—unique, in such a way that people want to know more. Noah Parsons shares here how to get your message across in a short and compelling narrative that ma...
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How to pitch to a Dragon: Deborah Meaden shares 5 quick-fire investment tips

One of the biggest challenges facing entrepreneurs is raising funding. Anyone who’s watched the BBC TV programme Dragon’s Den will be familiar with the process of pitching a business to potential investors, and it can be just as daunting when there are no TV cameras around. Here, serial investor Deborah Meaden, the longest-serving female Dragon in the Den, shares her top tips for delivering a winning pitch. [Read the full article on startups.co.uk]
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Two top VC firms just teamed up for startup speed dating with big businesses

VCs Larry Bohn and Izhar Armony have joined forces to launch The Velocity Network, a matchmaking service that introduces startups to potential enterprise customers. Their aim is to help startups reach the right decision-making executive more quickly, while filtering out much of the noise large businesses are bombarded with, by arranging pitch sessions for a number of pre-screened startups based around a common theme. For one startup, two trial sessions have led to sales with some of the country’...
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Everybody sells to increase results

Try this simple, first step toward increasing sales productivity During this unusual economic situation, businesses are experiencing increased pressure to generate more productivity from all parts of their business—including the sales area. One piece of advice I give my clients is to think of their entire team as their sales organization. As simple as this seems, making this change can have a significant impact on the company’s productivity. It is common in business to think of sales as a separa...
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You’ve got 3 minutes. What will you say?

It seems our smartphones and other mobile devices may be affecting our attention span. The constant availability and instant access to huge amounts of Internet content, together with the increasing speed at which content can be delivered, could be contributing to our diminishing attention span and lack of patience with detailed information. So to get your message across, you’ll need to be quick. [Read the full article on personalbrandingblog.com]
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