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How to know which ideas your company should pursue

While some companies struggle to come up with a single idea that has great potential for success, others may find it hard to choose just one from a number of promising ideas. The problem, say researchers Dirk Deichmann, Violetta Rodopoulou and Inga Hoever, is that "there is no widely shared notion of what constitutes a good idea." Rather than focusing on the usual criteria of "novelty, feasibility and market potential," they propose selecting an idea based on efficiency. Here, they share ho...
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Productivity vs Efficiency: Which one matters more and why?

Although the terms productivity and efficiency are often used interchangeably, they aren't the same and the first step to improving your performance is to understand the difference between them. Essentially it comes down to the difference between quantity and quality. So you can think of productivity as how much you get done, while efficiency is doing the best work possible in less time. In this article, Undre Griggs shares how to increase both your efficiency and productivity—and strike the rig...
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Stop thinking in tasks and to-dos. Start thinking in outcomes

​There are only so many hours in a day and if we want to boost our productivity we need to manage our time more effectively and work more efficiently. While tasks and to-dos may be the building blocks of productivity, to be truly productive you need to think of the outcomes you want to achieve and design your actions around achieving them, says Marcela Sapone. Here, she shares how goal clarity, context for your daily tasks, and an ownership mindset will help you "design your day around achieving...
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The difference between effectiveness and efficiency explained

To remain competitive, a company needs to maintain both its effectiveness and efficiency. And, as a business owner or manager, you need to understand the differences between these two management tools—and the relationship between them—so you can achieve the right balance. This article explores the roles of effectiveness and efficiency in determining the company's overall performance—and shares some top tips on how to manage individuals, teams and resources to maintain the competitive edge the gr...
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5 must-know time management tips for marketers

Time management is an important skill for anyone to master. If you're not managing your time well, it's going to be difficult to reach your business, career or personal goals. As a marketer, you may have to manage several projects at the same time, often with tight deadlines to meet. "So it's important to always try to find ways to streamline your efforts," writes Brenda Barron. Here, she shares five time management tips to help you effectively manage your time and boost your productivity in eve...
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How the planning fallacy keeps you from feeling accomplished

Improving your productivity begins with planning and one of the simplest tools is the classic to-do list. To-do lists can help you define priorities and deadlines, keep you accountable and help you stay on track to get the most important tasks done. Yet they can also be frustrating and prevent you from feeling accomplished if you don't achieve everything on the list. If at the end of the day you have unfinished tasks, or some you haven't even started, you've most likely fallen into the trap of t...
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8 tips to improve team collaboration

Most leaders consider high-performing teams to be essential for the success of the business. Effective teamwork brings together individual employees with different yet complementary skills, ideas, and experience to collaborate on a shared goal. While it takes effort and commitment to build successful teams, the business will benefit from improved performance and increased productivity. When a team is impacted by too many negative characteristics—when there's more going wrong than right...
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Here’s when it’s actually good to multitask

For most people, in most situations, multitasking is impossible. What we're really doing is task switching. Neuroscience tells us the human brain can't focus simultaneously on multiple tasks that require cognitive effort. So, for example, if you're holding a conversation while typing an email you have to switch your attention back and forth. And each time you switch from one task to another it can take a while to regain focus, which slows you down. Nevertheless, there are some exceptions. Here, ...
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6 leadership lessons from top CEOs

Empowerment and delegation are crucial skills for every effective leader to develop. When you have the right people on your team, you should be able to empower them by delegating tasks, decision-making, and responsibility in a way that benefits everyone. Individual team members learn new skills and develop their capabilities; the team as a whole becomes more productive; you can achieve more by freeing up time to work on strategic tasks; and the business benefits from greater efficiency and incre...
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Why does your sales team lose deals?

If your sales team is losing potential sales, the chances are it's due to a flaw in the sales process. By analysing sales calls you can quickly identify who is struggling and why and invest resources into improving the qualifying process and boosting your team's performance. In most cases, your prospects' objections are likely related to lack of budget, authority or urgency. And these problems are simple to resolve, says venture capitalist Tomasz Tunguz who shares here how sales teams can become...
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