#ShapingtheBlogs

AO and L Marks launch a new accelerator for e-commerce startups

A global search is underway for startups keen to develop innovative and customer-centric e-commerce solutions, with applications now open for a new accelerator programme in the North West of England. Online electricals retailer AO is partnering with London-based global startup accelerator L Marks to launch the AO Innovation Lab. Based at AO's high tech, high spec premises at Parklands in Bolton, the 10-week programme offers startups expert mentorship, opportunities to trial products at scal...
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5 things to compare when choosing an ecommerce platform

With online sales set to continue growing, there's never been a better time to start your own online business—and there are plenty of ecommerce solutions available to help you get started. As with any other software, each ecommerce platform has its pros and cons and it's important to pick one that's a good fit for your business, enhances the customer experience, and offers a range of features to match your level of experience while allowing room for growth. Here, Manish Dudharejia discusses...
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5 ways you can turn your Instagram account into a revenue-generating machine

Companies may underestimate the power of Instagram for business. Yet among the top social media platforms, Instagram boasts the highest engagement rate for brands with 80 per cent of its 500 million daily active users following a business. And having already rolled out a number of business-specific features, the platform is gradually becoming a fully functional ecommerce platform, writes Michael Burke. To help you leverage the power of Instagram, Burke shares here his top tips for turn...
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How mobile apps help ecommerce businesses develop faster

With the increasing use of smartphones and tablets for online shopping, ecommerce entrepreneurs can transform their business and accelerate growth by building their own app. "While mobile apps aren't for everyone, in cases where they make sense, they're highly effective in activating your customer base and amplifying revenue for faster growth," writes entrepreneur and tech influencer Ben Lee. In this article, he explores the advantages of an ecommerce app and how to figure out if a mobile a...
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Adapting your ecommerce business to a new region in Europe

There are a few hurdles to overcome if you want to successfully expand your business from one European country to another. Each country has its own distinct legal and administrative requirements and tax regime. And with each expansion to another European country, there are cultural differences to consider too. Just like moving to another country to live or study, it takes time to adapt to your new environment and the better prepared you are in advance the easier it will be. With that in min...
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Why trading internationally isn’t just for big businesses

If you think your start-up or early stage ecommerce business is too small to go global, you may want to reconsider when you discover how the right tools and solutions can bring international growth within your reach. "Misconceptions about what it takes to go global mean growing overseas is often perceived as an opportunity only accessible to big businesses with even bigger budgets," writes Julia Watts. Here, she explores how financial technology (fintech) products, ecommerce platforms, cloud tec...
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10 copywriting strategies every entrepreneur needs to know

Whether you're looking to start an online store or you're an experienced ecommerce retailer, if you want your products to stand out from the competition you may need to brush up your copywriting skills. Well crafted, engaging copy not only communicates essential information about your products, it also reflects your brand's personality and helps you forge a connection with your customers. Good copywriting is one of the most cost-effective marketing strategies for any business and ...
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9 expert tips on avoiding the pitfalls of customer service

Customer service is the defining characteristic of successful customer relationships yet, despite its maturity there are still many failures in customer service in 2018, writes Oliver Pickup. In this article from The Future of Customer Service digital report, Pickup explores the challenges retailers encounter in delivering high quality customer service and why they're still occurring. He also shares some top tips from top executives and business leaders on what they consider to be "the best...
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This is what it takes to be a subscription industry standout

The decline of traditional retail means brick-and-mortar retailers must adapt to survive and one way they're fighting back is by adopting the subscription model pioneered by magazines and newspapers. The subscription business is booming and in many cases it's changing the way consumers experience new products for the first time. The advantage of a subscription service is that it can generate recurring revenue by offering customers "curated, exclusive and connected experiences that build deep, lo...
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Why do shoppers abandon their carts—and what can you do about it?

It's highly unlikely you'll ever walk into your local supermarket to find the aisles littered with abandoned shopping carts yet online retailers find almost 70 percent of shoppers fill their carts only to abandon them instead of checking out. While around 58 percent of all shoppers are researching with no intention of buying right away, that leaves about 42 percent who start shopping then fail to complete their order for various other reasons, says marketer and business analyst Dmytro Tkach. Her...
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