How to successfully market a startup with a team of one

Growing your brand can be a challenge when you're running a business single-handed. Unless you have a budget for outsourcing, you'll need to carve out some time to focus on enhancing your brand reputation, building customer loyalty, and attracting new customers. Developing a good digital marketing strategy requires careful consideration of your business goals and a carefully formulated plan to maximise your limited resources. Here, Jennifer Rogina shares some top tips that will help you set achi...
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How technology is changing the European PR landscape

The PR industry is evolving as technology continues to drive change in the way we gather information, leverage digital channels to communicate, and use analytics to measure what does works and what doesn't. PR departments and professionals have an increasingly sophisticated toolkit at their disposal to help them deliver highly targeted and personalized content. To help you better understand and fully embrace the latest tools and technologies, Dmytro Spilka explores here "the emerging trends and ...
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10 marketing trends to watch in 2019

Digital marketing is in a constant state of flux and brands have to be quick to adapt to shifts in consumer behavior, changes in the social media landscape, and growing concerns over data security and privacy. In a crowded market place, and with social media platforms making it more difficult for branded content to reach its audience, small businesses may struggle to increase their reach. To give you the best chance of success, Deep Patel shares here the marketing trends and technologies yo...
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Grow your business with paid search and social media marketing

Rather than choosing one digital marketing strategy over another, you can maximise your chances of a successful campaign by using a creative combination of strategies. Despite their different approaches, search engine marketing (SEM), search engine optimization (SEO), and social media marketing share the same goals of improving your search engine rankings, increasing website traffic and maximising conversions, writes Lauren Wiseman. Here, she shares how to integrate these different approaches—wh...
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Small business marketing: Are you doing it right?

As a small business owner, you may be so preoccupied withrunning the business that you're missing opportunities to work on growing the business. Unless you give some attention to your marketing however, you may not have much of a business left to run. Social media, a business website and email marketing are the most used digital marketing channels, yet research shows many small business owners are failing to take full advantage of them. Here, Rieva Lesonsky explores the reasons for these missed ...
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9 ways entrepreneurs can improve their marketing tactics in 2018

As an entrepreneur or small business owner, an effective marketing strategy is the only way to grow your business. Keeping up with rapidly evolving technologies and changing trends in digital marketing can be challenging, especially when you have a limited budget. Yet it also presents opportunities for you to focus your efforts on the tactics best suited to your business and the goals you want to achieve. Here, Nate Mann shares some top tips from members of the Young Entrepreneur Council for exp...
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Brands are taking back control of digital advertising

Bad practices in digital advertising are destroying consumer trust and brand reputations—and marketers are starting to re-think their strategies in an effort to repair the damage. Unethical practices, ad fraud, and the lack of independent verification of ads on platforms such as Google and Facebook, have pushed marketers into taking action. Now they're "taking the lead in creating ethical practices in digital advertising, insisting that agencies are transparent about their behaviour and fee...
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Having trouble closing web leads? Here are 7 steps to take

Traffic doesn't equal revenue. If you find you're getting a lot of web traffic while obtaining very few leads, you may be casting your net too wide and attracting visitors who have no intention of making a purchase. By switching your marketing focus from driving more traffic to driving the right traffic, you'll get more qualified leads. And when your leads are more likely to become customers your sales team can begin steering them towards conversion. Here, online marketing expert Jayso...
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5 must-know time management tips for marketers

Time management is an important skill for anyone to master. If you're not managing your time well, it's going to be difficult to reach your business, career or personal goals. As a marketer, you may have to manage several projects at the same time, often with tight deadlines to meet. "So it's important to always try to find ways to streamline your efforts," writes Brenda Barron. Here, she shares five time management tips to help you effectively manage your time and boost your productivity in eve...
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Why tracking the wrong social media metrics can hurt your business

When it comes to building your social media strategy, you won't know if you're making good decisions and using the right tactics if you're not measuring your performance and what you measure needs to be aligned with your goals. It's easy to get so caught up in all the likes and retweets, that you lose sight of the outcomes that matter the most for your brand, writes digital marketing professional Brian Hart. In this article, he shares how to avoid vanity metrics and misleading data and focus ins...
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