A crash course in direct to consumer marketing

Many business people are familiar with the terms B2B and B2C, but are unfamiliar with D2C. Direct to consumer marketing (D2C) is a strategy in which companies markets and sells products or services directly to consumers, removing any and all intermediaries. D2C marketing is popular among millennials, the generation driving economic change, which means that companies are adopting D2C practices to capture this demographic. Some characteristics of D2C companies that are attractive to millennials in...
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