7 ways to be more responsive to your customers

 In an increasingly competitive market, companies face a different, more trained, better informed and much more demanding consumer. The success of today's organizations is to place the customer at the center of the strategy and act quickly seeking to differentiate themselves from the competition. To boost customer loyalty, Rieva Lesonsky shares here 7 ways to be more responsive to your customers. [Read the full article on allbusiness.com]
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Deliver customer value to build loyalty

Increasing global competition, ubiquitous access to a plethora of choices, personalized marketing and new consumer buying habits are making customer loyalty more critical and difficult for all organizations. The key to loyalty is delivering value to customers – in their eyes. Similar to Maslov theory of how people live in society the Elements of Value show how people make purchase decisions. It is not based on product but quality or price but recognizing and delivering an offering that addresses...
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Recognising, rewarding and retaining your 'high value' customers

A business can't thrive without customers and it may depend on its high value customers to survive.It's more cost-effective to retain existing customers than win new ones and your high value customers are often your biggest advocates. In this article, Frik van der Westhuizen shares how to identify the customers that bring in the most value to your business and explores the role big data analytics, audience segmentation, behavioural analysis and automation play in nurturing customer rel...
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The secret to nailing your next sales call

As an entrepreneur, you may have developed sales skills that help you convince investors, attract business partners, or hire talented employees. When it comes to selling your products or services to prospects however, your success depends less on having the best product and more on building the best relationships. A sales call doesn't start when you're sitting in front of a prospect, says sales expert Maura Schreier-Fleming. It starts with research and preparation, so you can start every sa...
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3 sales meeting mistakes you don't know you're making

Among the many roles an entrepreneur needs to embrace, getting to grips with customer sales is often the most challenging. Although you may have already sold the idea of your business or product to investors, you need to master a different set of skills to succeed at new business meetings with prospects and closing sales face-to-face. And, particularly for entrepreneurs, knowing how to sell to customers is critical to the success of your venture. In this article, entrepreneur and marketer Sujan ...
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Worried about GDPR? Just build radically private software

The fallout from the recent high-profile scandal involving the potential misuse of personal data from millions of Facebook user profiles, has thrown into sharp relief the need for greater transparency about how companies collect and use personal data. Rather than simply focusing on the European Union's new General Data Protection Regulation (GDPR) however, businesses need to design software that fundamentally respects the privacy of users, says data scientist Ian Huston. "When privacy ...
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10 copywriting strategies every entrepreneur needs to know

Whether you're looking to start an online store or you're an experienced ecommerce retailer, if you want your products to stand out from the competition you may need to brush up your copywriting skills. Well crafted, engaging copy not only communicates essential information about your products, it also reflects your brand's personality and helps you forge a connection with your customers. Good copywriting is one of the most cost-effective marketing strategies for any business and ...
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Make your chatbots GDPR compliant

Any organization that handles European Union (EU) citizens' personal data needs to make sure it complies with new regulations that come into force this month. Whatever the size of your company and its location, if you have customers who are EU citizens, the new General Data Protection Regulation (GDPR) applies to you. It takes effect on 25th May and non-compliance carries a hefty fine of up to 4% of annual global turnover or €20 Million, whichever is greater. So if you have any doubts ...
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Why AI can’t fix your broken customer service model

Businesses can't afford to skimp on customer service. Consumers want brands to show they understand and care about them before they'll make a purchase and just one bad customer service experience is enough to drive them away, according to research. Yet contrary to what some people think, artificial intelligence (AI) isn't the answer. "If a company doesn't value its customers, then it doesn't matter how much technology they throw at customer service — it won't get better," writes Dr Vinod Vasudev...
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Sales is not a numbers game—it’s a prospecting game

Selling can be challenging and you're not going to sell more simply by making more sales calls. If you're struggling to win customers, it's more likely you're not doing your prospecting right than not making enough sales calls. And the first step is narrowing your focus to identify your ideal customer. "When you recognize that not everyone is a prospect, you also recognize that sales is not a numbers game. You should be finding more customers who are like your ideal customer," says sales and mar...
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