The 8 most popular and effective uses of video marketing

Video is one of the most powerful marketing tools available to you and it's becoming increasingly popular across every platform and channel. An estimated one third of all online activity is spent watching videos. So you not only need to incorporate video into your marketing strategy, you'll want it to play a central role. "Whether your aim is to drive traffic, educate a current or potential customer, or share a glowing testimonial, video is one of the fastest and most engaging ways you...
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Why AI can’t fix your broken customer service model

Businesses can't afford to skimp on customer service. Consumers want brands to show they understand and care about them before they'll make a purchase and just one bad customer service experience is enough to drive them away, according to research. Yet contrary to what some people think, artificial intelligence (AI) isn't the answer. "If a company doesn't value its customers, then it doesn't matter how much technology they throw at customer service — it won't get better," writes Dr Vinod Vasudev...
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Questions and answers to define your social media strategy

Brands are having to work harder than ever to cut through social media noise. To stand out in an already crowded and rapidly evolving social media landscape you need to formulate an effective and coherent strategy for each social media channel you use. And the first step is to consider what you want to achieve with your social media presence and how it fits in with the rest of your marketing activities. Here, Shane Donnelly shares the questions you need to ask yourself, together with some top ti...
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How to design mobile push notifications that don’t suck

With push notifications app publishers can speak directly with users and it's important to treat this type of communication as a privilege, not a right. Otherwise, you may find you're treading a fine line between adding value with timely reminders or useful hints and tips, and annoying users with poorly timed or irrelevant messages. And once a push notification is sent, it's sent. There's no taking it back. As a marketing tool, a push message is "no less important than SMS and email, so app...
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9 content marketing trends to look forward to in 2018

 With so much content available, it's more important than ever to find new ways to engage customers and to build relationships based on transparency and authenticity. The popularity of videos, social media, podcasts and webinars already offers a wide range of options, while virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon's Alexa are starting to gain traction. "Being able to anticipate trends, as well as the change in audience behavior … can help you adjust y...
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How co:collective is using the power of stories to revitalize companies

Brands are being challenged to engage consumers in ever more compelling ways, and sometimes even the most captivating story isn't enough on its own to ignite passionate support for your brand. This is when you need to explore new ways of bringing your brand to life through innovation and customer experience—and why growth accelerator co:collective is keen to transform businesses from "storytellers" into "storydoers." P. Claire Dodson shares here the key takeaways from a workshop exploring the me...
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Design strategy: How customers respond to your brand's colors

Color plays a powerful role in how consumers perceive your brand's personality, identity and values. Our minds are programmed to respond to color and factors such as personal preference, individual experiences, cultural differences and context, can all influence how individual colors affect us. By developing an understanding of the psychology involved in how consumers respond to color you can improve the effectiveness of your branding and marketing strategies. Here, design and branding experts s...
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How to Measure Customer Engagement for Your Business

​Customer engagement isn't just the newest buzz-word in the industry; it can mean the difference between success and failure. Engaged customers don't simply buy your product or service, they interact with your brand. They respond to your social media posts, and they tell their friends and family all about you. So how do you know if your customers are engaged or not? Why it matters Studies have proven that engaged customers boost revenue and can help increase your customer base. They spend more, ...
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How to use storytelling in your startup

Whether you are giving a presentation at a board meeting, pitching to investors, or connecting with potential customers, you have to be able to engage your audience, and the best way to do this is through storytelling. Humans have been telling stories for thousands of years. Our brains are wired for stories and we use them to help our audience experience information, rather than just consuming it. When you tell a compelling story, your audience can relate to it and believe in it as much as ...
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Marketers need to embrace artificial intelligence

Many people find still consider artificial intelligence (AI) to be a threat to their jobs or even a threat to humanity's existence. Despite the doomsday scenarios of science fiction however, AI isn't likely to outsmart humans any time soon and yet it does have enormous potential to improve our jobs and our lives. "Think of AI as making a good thing better," says Michelle Huff, chief marketing officer at marketing automation provider Act-On Software. Here, Huff explores why marketers need to...
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