What small businesses need to know about lead generation

You need to continually create fresh interest in your products and services to expand your customer base and grow your business. Acquiring new customers is a challenge for any small business and your success depends on being able to identify potential customers and knowing how to reach them. The best way to attract consumer attention and boost sales is through effective lead generation. Here, Jennifer Post shares some top tips on the importance of understanding your target audience, buildin...
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5 key metrics every early-stage business must track

Keeping your startup afloat and getting it to your intended destination is no easy task. Every business encounters rough seas from time to time and the key to staying on course is to continually measure your progress towards long-term goals. And to accurately measure your progress, you need to know which metrics and data are the most important at each stage of your journey. "As your business evolves, so should the metrics you track," writes Craig Bloem, who shares here the key metrics that will ...
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4 of the most important ways to double sales in the first 90 days of the year

The classic definition of a sales pipeline might assume that the more prospects you funnel into the top end of the pipe the more customers come will come out at the bottom end. Before you begin pouring leads into the pipeline however, you need to get your lead generation, tracking and and management right to prevent your pipeline springing a leak. Small increases in efficiency at multiple points in the sales cycle ripple outward to generate huge sales increases, says Geoffrey James. Here, he sha...
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Boost your customer referrals with these 4 simple tactics

​While marketing and advertising are important for growing your business, if you're not getting word-of-mouth recommendations you're missing out on the most cost-effective way to acquire new customers. Highly satisfied customers are your best brand advocates and generate referral leads at very little cost to the business. And referral customers no only cost a lot less to acquire, they're also "25% more profitable per year, 18% less likely to churn, and have 25% higher customer lifetime values th...
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