#ShapingtheBlogs

How to use SEO to build your brand

 The ultimate goal of search engine optimization (SEO) is to grow your business by driving more traffic to your website. There are numerous on-page and off-page techniques you can use to boost your visibility and the higher your website appears on search engine results pages (SERPs), the more traffic you'll get. "When optimized properly, your company website can boost your brand image and increase your online authority," writes Lauren Wiseman who shares here some top tips for building ...
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How to get your first 100,000 followers on LinkedIn

Since its early days as an online resume and job-listing site, LinkedIn has evolved to become an essential personal branding tool. As the world's largest professional network, being active on LinkedIn is one of the best ways to reach a global audience, publish your ideas, advertise your skills, and build your credibility as a professional. Glenn Leibowitz starting publishing his first articles when LinkedIn extended its blogging platform from a few influencers to the wider membership four years ...
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3 small changes that’ll make you sound like a more confident leader

How you use language says a lot about your personality and leadership style. As well as having significant impact on the way other people perceive you, your choice of words can also affect how you see yourself. Although poor word choices can undermine your credibility, with awareness and practice you can eliminate weak vocabulary and replace words and phrases that diminish your confidence and authority with more decisive and assertive alternatives. In this article, Julia Bonner shares some ...
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Infographic: Branding for Small Business and Startups

Branding is as important for small businesses and startups as it is for big names and while you may be starting out on a tight budget, getting your branding right should be seen as an investment rather than a cost. Branding is what you build your whole company around. It's how you communicate with your audience, how you tell customers what they need to know about your company and what sets you apart from the competition. To help you get started, Tim Berry shares here a useful info...
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4 ways to stay genuine in a 'fake news' social-media landscape

In the age of 'fake news' brands need to double down on their efforts to build trust and credibility with their customers. Fake stories are deliberately designed to look as genuine as possible, making them hard to differentiate from real stories. And with consumer confidence in the media at an all-time low, businesses have to work harder than ever to establish their authenticity. Here Dave Kerpen shares the steps you can take to overcome the negative impact of fake news, boost confidence in...
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How to make your company look like a $100 million brand

 Most early stage startups don't raise large sums of money from investors; they have to create their own success while sticking to a tight budget. The key is knowing how to keep your costs down and spend your cash wisely on boosting your image and the appeal of your products. There are some effective ways—based on fundamental concepts about consumption, perception and scaling—to give the impression your company has plenty of money and is set to make more, says Andrew Thomas. Here, Thomas sh...
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7 ways to make your startup look professional

There's no standard definition of "ready" to help you decide when to launch your startup. If you keep waiting until the time is right, you may never get started. And the longer you delay, the more opportunities you may be missing in the meantime. Although you shouldn't wait for everything to be perfect, you do need to create a good first impression to establish your startup's creditability. To help you plan your launch, Gerri Detweiler shares here the basic steps that will ensure your startup pr...
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This is how to respond to a question you don’t know the answer to

Being able to communicate with confidence helps establish your credibility and influence whatever your position at work and is an essential skill for a leadership role. A person who speaks with confidence is more likely to be perceived as competent, while frequently answering questions with "I don't know" can make you seem incompetent or uninformed. To avoid getting flustered next time you're put on the spot by a question you don't have the answer to, practise delivering a more powerful response...
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The ultimate guide to building trust with your customers online

In today's fast-paced digital marketing environment brands have to focus on being relevant to attract consumer attention, yet too much emphasis on short-term results can be detrimental to long-term brand building. While price, quality and convenience may initially drive sales, you need to earn a reputation for being trustworthy to build customer loyalty and grow your business. And the first step to earning customer trust is to always deliver on your brand promise, says Roman Marvaniuk. He shares...
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15 credibility-killing phrases to banish from your vocabulary

Most of us occasionally use filler sounds or words, empty phrases and unnecessary statements to give us more thinking time. In an informal situation, this may not be important. In business however, using them too often can weaken your effectiveness as a speaker. When you're delivering a presentation, pitching to clients or investors, being interviewed, or selling to a customer, you need to speak clearly and fluently. Your audience may think excessive use of redundant words or phrases indica...
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