7 things your opt-in forms need to do to gain email subscribers

Email marketing can be a highly effective and inexpensive way to boost sales and increase customer loyalty and it starts with your opt-in form. To grow your subscriber list, you need to pique your readers' curiosity with engaging copy that compels them to opt-in. Your audience needs to feel confident about giving you their email address and they need to understand the value they'll get in exchange, says marketing expert Susan Gunelius. Here Gunelius shares how to improve your email marketing to ...
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10 copywriting strategies every entrepreneur needs to know

Whether you're looking to start an online store or you're an experienced ecommerce retailer, if you want your products to stand out from the competition you may need to brush up your copywriting skills. Well crafted, engaging copy not only communicates essential information about your products, it also reflects your brand's personality and helps you forge a connection with your customers. Good copywriting is one of the most cost-effective marketing strategies for any business and ...
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