How to create and host a webinar: The ultimate start-to-finish guide

Webinars offer one of the best ways to reach, engage, and share valuable content with a wide audience. Short for 'web-based seminar', a webinar can be any presentation, lecture, workshop or seminar transmitted online. And while a key feature is being able to host a live event with interactive elements such as live chat, you can also publish a recording later to reach an even wider audience. Running a successful webinar requires considerable planning and careful execution. Here, Kristen...
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5 research-backed tips for effective video marketing

Creating and distributing valuable, relevant content is one of the best ways to increase your visibility, grow your audience, build trust and convert leads into customers. And video is one of the most engaging forms of content. While videos can generate more shares, drive more web traffic and create more qualified leads than text and images, prioritizing quality over quantity is crucial to establishing your credibility and building a strong relationship with your audience. Here, content mar...
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12 tips for building a successful podcast

As a marketing tool, podcasts provide an easy to consume, effective and convenient way to share engaging content, increase your reach and grow your audience. Listeners can access your content during their daily commute or while doing other things at home or at work, making it easy to consume. And by regularly hosting podcasts you can develop your public speaking skills while establishing your authority and building trust with your audience. To help you reach your podcasting goals, Krystle M. Dav...
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How SEO and content marketing work together to fuel your online success

When it comes to improving your digital presence to grow your business, it's the synergy between content marketing and search engine optimisation (SEO) that ensures you reach and create value for your audience. While SEO is about improving how you show up in search results, content marketing is about providing valuable information and getting the balance right between them is the key to initiating and developing meaningful relationships with customers. "Together, SEO and content marketing a...
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How to build a smart yet simple social media marketing plan [template]

While it may be tempting to post your content anywhere and everywhere to maximize its potential reach, this 'spray and pray' approach, with little regard for audience targeting, is ineffective and can even be counterproductive. Each social media channel has its own "rules, opportunities, audiences, and value propositions" and you need to know what, when and where to post so you can distribute your content more effectively, says content strategy consultant Jodi Harris. Here, she shares ...
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30 experts identify biggest mistakes in content marketing

Content marketing is transforming the way businesses interact with consumers and with so many businesses vying for the attention of potential customers, you need to work hard to earn their interest. An effective content marketing strategy helps you learn more about your target audience so you can deliver useful, relevant and engaging content that enhances your reputation and helps you build a loyal following. To help you consistently hit the mark, Ann Gynn shares here some of the bigge...
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7 steps to becoming a thought leader in your industry

Thought leadership takes your content marketing to a new level. It differentiates your brand from the competition, elevates your status and solidifies your credibility as an expert in your field. And it attracts the kind of attention that generates new business leads. While there are tremendous benefits, it's important to understand what the term thought leader really means and how to use thought leadership content to extend your influence. With that in mind, John Hall shares here the ...
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Don’t forget the leadership in thought leadership

Content marketing continues to drive customer engagement and given the increasing amount of content available online, thought leadership is becoming an essential component for differentiating your brand. Being a thought leader elevates your content and establishes your credibility as a market leader by positioning your brand as a reliable and authoritative source of information. While many brands recognize the importance of thought leadership their efforts often fall short of what's needed to es...
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17 small but powerful shifts every company should make in their messaging

With so many businesses competing for customers' attention, getting your message heard above the noise is a major challenge. A common mistake people make is to focus so much on the message they want to convey they lose sight of what their audience wants to hear. The best way to get attention is to give attention. So if you want to create content that resonates with your audience, you need to put the reader first. Here, writer and entrepreneur Nicolas Cole shares his top tips for crafting th...
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Even the smallest businesses can benefit from this affordable marketing strategy

As a small business owner, having a tight budget puts you in a Catch-22 situation. Marketing spend can drain your limited resources, yet you need to invest in marketing to attract new customers, increase revenue and grow the business. This is where content marketing can make all the difference. Content marketing isn't just for big brands and it doesn't have to be expensive, says Amanda Pressner Kreuser. Here, she shares how to start incorporating content into your marketing strategy and how to m...
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