How to create and host a webinar: The ultimate start-to-finish guide

Webinars offer one of the best ways to reach, engage, and share valuable content with a wide audience. Short for 'web-based seminar', a webinar can be any presentation, lecture, workshop or seminar transmitted online. And while a key feature is being able to host a live event with interactive elements such as live chat, you can also publish a recording later to reach an even wider audience. Running a successful webinar requires considerable planning and careful execution. Here, Kristen...
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5 must-know time management tips for marketers

Time management is an important skill for anyone to master. If you're not managing your time well, it's going to be difficult to reach your business, career or personal goals. As a marketer, you may have to manage several projects at the same time, often with tight deadlines to meet. "So it's important to always try to find ways to streamline your efforts," writes Brenda Barron. Here, she shares five time management tips to help you effectively manage your time and boost your productivity in eve...
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7 ways to make your content mobile friendly

Nowadays, more website traffic comes from mobile devices than from desktops and this shift is influencing the way consumers interact with companies and make buying decisions. As a result, many businesses are moving away from adaptive or responsive website design and adopting a mobile-first strategy instead. Mobile-first not only has advantages for search engine optimization (SEO), it also leads to a design that's more content-focused and therefore user-focused. Here, Brian Sutter ...
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How to create mobile specific content campaigns for mobile-first index

If your business relies on content marketing to succeed you need to understand how Google's mobile-first indexing is going to affect you, says digital marketing expert Neil Patel. With a 61.9 per cent share—compared with 29.3% for desktops and 8.8 per cent for tablets—smartphones have by far the largest market share of all web browsing, according to research by comScore. To help you adjust your content strategy accordingly, Patel shares this detailed guide to creating mobile-specific conten...
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Lead generation tips for startups

Generating leads can be difficult for new and seasoned startups alike. This is where content marketing comes in. Let's take a look at a few lead generation tips for startups and how you can use your content to build trust with potential buyers. Content marketing According to one report, nearly 90% of marketers are using this tool in their marketing strategy.What exactly is content marketing? It's when you create and distribute content consistently that users find valuable, relevant, educational ...
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How to create effective content with the help of artificial intelligence

Targeting, reaching and consistently engaging your audience is crucial to your success, yet it's becoming more challenging than ever in the current landscape of shifting trends, increasing competition and a decreasing attention span. With the proliferation of content, information and entertainment all vying for consumer attention, you need to create high-quality, fresh and unique content to be heard above the noise. Planning, creating and distributing great content can be time consumin...
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7 creative ways to apply content & influencer marketing to enterprise AI

With so much misunderstanding and misinformation surrounding artificial intelligence (AI) and machine learning, legitimate AI companies can struggle to get their message across. While creative marketers are exploring unconventional ways to showcase AI applications, they also need to reduce costs and save time by discovering as early as possible the methods that will deliver the results they seek, writes Mariya Yao. "In the ever-shifting AI solutions ecosystem, even expert-led and well-thought ou...
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Gary Vaynerchuck: How to start a podcast

Podcasts are a great way for consumers to learn, keep up with news and trends, or be entertained while on the move or doing mundane tasks. And they offer you an opportunity to combine blogging with digital audio to build relationships with a highly engaged audience. "Every influencer and individual interested in producing content, building a brand, starting or growing a business, selling a product, service, or idea should learn how to start a podcast," says Gary Vaynerchuck. In this blog post he...
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Questions and answers to define your social media strategy

Brands are having to work harder than ever to cut through social media noise. To stand out in an already crowded and rapidly evolving social media landscape you need to formulate an effective and coherent strategy for each social media channel you use. And the first step is to consider what you want to achieve with your social media presence and how it fits in with the rest of your marketing activities. Here, Shane Donnelly shares the questions you need to ask yourself, together with some top ti...
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How to design mobile push notifications that don’t suck

With push notifications app publishers can speak directly with users and it's important to treat this type of communication as a privilege, not a right. Otherwise, you may find you're treading a fine line between adding value with timely reminders or useful hints and tips, and annoying users with poorly timed or irrelevant messages. And once a push notification is sent, it's sent. There's no taking it back. As a marketing tool, a push message is "no less important than SMS and email, so app...
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