6 psychology-based tips to boost your sales

Even though we like to believe we make rational decisions, we tend to rely more on emotions than information. And while we may weigh up the pros and cons, emotions greatly influence—and sometimes even determine—our willingness to make a purchase. As a marketer, understanding what makes people tick allows you create an emotional connection with your audience and drive sales. With that in mind, Syed Balkhi shares here some top tips for "steering consumers in the direc...
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5 insights into human behavior that will boost your sales and marketing

Understanding human behavior and what motivates people to make a purchase is key to the success of any marketing campaign. There are several personal, psychological and social factors that influence the way consumers think and act when it comes to buying goods and services. And successful salespeople and marketers use their understanding of these factors to appeal to consumers and persuade them to take action. Here, digital marketing strategist Ted Chong explores "five common human tendencies an...
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4 ways to implement psychology in marketing

The aim of marketing is to influence the behavior of their audience in a way that builds engagement, converts leads, and boosts sales. Psychology plays an important role in consumer behaviour. And understanding what drives consumer engagement, purchasing behavior and decision making can help you find more effective ways to attract, engage and influence consumers. Here, Sammi Caramela shares some top tips from marketing expert Rachel Clemens on how to incorporate aspects of behavioral psychology ...
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Consumers are hacking our products


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How to increase your ROI with color psychology

As consumers, we like to think we base each of our buying decisions on a rational analysis of the options available to us. In reality, however, our emotions often decide for us and numerous studies have shown how different colors affect our emotions. Armed with an understanding of color psychology and how it impacts consumer behavior, you can integrate it in your branding and marketing activities to boost engagement and improve your return on investment (ROI). Here, business psychologist and ser...
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