#ShapingtheBlogs

Does your startup website need a chatbot?

To bot or not? That is the question we look at today. A chatbot is a piece of software you install on your website making your site open 24 hours per day for a conversation with your users. You'll find various types of chatbots that provide an escalating variety of responses. Before today, you may have thought chatbots were only for large companies. But, many websites, both small and large, find them a useful tool. In this article, we ask and answer the question, "Does your startup website need ...
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Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

The easiest way to grow your online business is to connect with people where they already spend most of their time and that's on messenger apps and social media. And with a chatbot to automate routine conversations with customers, you can improve your sales and marketing by providing fast and accurate responses to queries and timely information about new products or special promotions. In this blog post, Heather-Mae Pusztai shares some top tips for getting "the most value out of chatbots on...
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Make your chatbots GDPR compliant

Any organization that handles European Union (EU) citizens' personal data needs to make sure it complies with new regulations that come into force this month. Whatever the size of your company and its location, if you have customers who are EU citizens, the new General Data Protection Regulation (GDPR) applies to you. It takes effect on 25th May and non-compliance carries a hefty fine of up to 4% of annual global turnover or €20 Million, whichever is greater. So if you have any doubts ...
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The bot plan: Your guide to making conversations convert

Businesses of any size can benefit from the chatbot revolution that's already transforming the customer service space. Bots allow you to reach consumers 24/7 and improve the customer experience through personalized interactions and opportunities to gather actionable data. And the improved efficiency compared with traditional call centres can "make a truly extraordinary impact on a company's bottom line (not to mention the immeasurable impact it has on customers' feelings about the company)," wri...
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How marketers can avoid getting duped by ‘faux AI’ vendors

Artificial intelligence (AI) has huge potential for marketers yet there's a lot of confusion about what it can and can't do. Machine learning (ML), a subset of AI, is already used in marketing automation platforms to improve efficiency and personalization and it's becoming an increasingly sophisticated tool for social media listening and lead nurturing. However, it's important for marketers to understand how ML works to avoid being duped by false claims about its capabilities, writes Jake Bennet...
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What the EU’s latest data protection law means for chatbot makers and marketers

The new General Data Protection Regulation (GDPR), which takes effect on May 25, aims to give consumers total control over how organizations handle their personal data and it's vital that you understand the implications for how you do business online. Regardless of where in the world your company is based, if EU citizens are among your users or customers you must comply with the GDPR or you may face a hefty fine. Here Silvio Porcellana shares an overview of the new legislation, why it'...
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How digital marketing will change in 2018: 15 top trends

Digital marketing is constantly evolving and to stay ahead of the game you need to keep pace with shifting trends and emerging technologies. Your customers are seeking greater authenticity and a better customer experience. They're mostly using mobile devices, are constantly bombarded with ads, have a limited attention span and are getting used to speaking rather than typing. And, when it comes to personalization and targeting, your digital marketing strategy also has to factor in the requir...
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4 crucial roles of artificial intelligence in entrepreneurship today

 Despite being firmly embedded in much of today's technology, artificial intelligence (AI) still conjures for some people the ominous science-fiction images of a future when intelligent robots wipe out humanity and take over the world. And yet AI is already improving finance, healthcare, education, transportation and other industries, while many of us benefit from AI very time we use our digital personal assistants. Many businesses have already adopted AI-based solutions and there's a growi...
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10 tools that will change how you manage sales and marketing

Although their functions may be different, and require different skills, sales and marketing need to work closely together to achieve positive results. While the sales team is focusing on the now, the marketing team is looking to the future and an effective combination of both sales and marketing is vital for the successful growth of the business. Jordan Kasteler shares here some free and low-cost tools that will help you track, share, understand, and utilize data more efficiently and help your ...
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3 important tips for bot builders

Artificial intelligence (AI) is blending seamlessly into our lives.  Many consumers are unaware how much they’re interacting with AI and don’t realize how much it’s already enhancing their day-to-day activities and consumer experience, while others—who already value the personalized experience that AI offers—lose interest when they encounter an unhelpful or uninspiring virtual assistant. “It’s important to determine a smart approach and figure out how to develop skills for bots that transla...
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