#ShapingtheBlogs

16 ways grow your business without spending money

When it comes to growing your business, figuring out ways to be more organised, efficient and cost-effective is the best place to start. By saving time, effort and expense on the day-to-day running of the business, you'll free up valuable resources that you can invest in further growth. Based on "real-life ideas from successful businesses," Elizabeth Walker and Ken Burgin share here some top tips for growing your business that you can put into action "right away, without having to research, test...
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How to calculate customer lifetime value

While it's not the only metric a growing business needs to measure, customer lifetime value is definitely one of the most important. It costs more to acquire new customers than it does to keep the ones you already have. And knowing how much money a customer is likely to spend during their entire relationship with your business helps you make informed decisions about how best to allocate your resources. In this blog post, Clint Fontanella shares a step-by-step guide to calculating customer l...
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5 things you should do with consumer data

Understandingyour customers—who they are and what they need—is crucial to building a successful business. In a highly competitive market, keeping up up with the latest market trends and consumer preferences is key. And thanks to advances in technology, it's easier than ever to capture and analyse customer data and convert it into information you can leverage to adjust your business model, improve the customer experience, and grow your business. Here, Manish Dudharejia shares his top tips on how ...
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8 surefire ways to grow your business in 2019

Finding new opportunities for growth is a challenge, especially when you're dealing with competing priorities and obstacles that stall your progress. To reach your goals, you need to sit down and think about your business as a whole and consider which aspects of the business are working well, what isn't working, and what else you can do to drive growth. At the annual EY Strategic Growth Forum, some of the world's leading entrepreneurs share their top tips on what it takes to build a sustainable ...
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The single most important skill for successful business leaders

While being responsive to changes in the market, untapped customer needs, or unsolved problems is more important than ever, achieving a successful transformation is a major challenge for any business leader. Even the most successful businesses reinvent themselves to continue growing and your long-term success may depend on how well you make the jump "from a flattening growth curve to a more promising arc." Here, Sanjiv Yanjnik shares how to manage three critical variables so you can "make sure t...
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7 smart strategies to retain customers and increase online sales

For any business to grow, it needs to sell more. Yet many companies fall into the trap of focussing so much on getting new customers they fail to effectively address the need to keep those they already have. It's cheaper to retain your existing customers than acquire new ones and it's also easier to sell to your existing customers. So the more customers you can keep and continue selling to, the more likely you are to achieve your business goals. Here, Charles Crawford sh...
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Strategic planning: prepare, create, & deploy your strategy

Strategic planning is an essential process for determining where your company is going and the best way to get there, yet nine out of 10 organizations fail to execute their strategies. A strategic plan is a detailed roadmap the business will follow for the next few years. It includes an action with specific activities and due dates and sets out who is responsible for what. To help yours be among the "10% of businesses that actually make their strategic plan stick," strategy expert Ted Jackson sh...
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The ultimate guide to small business goal setting

Goal setting is crucial for the success of any business. You need measurable goals to keep your business moving forward, yet learning how to set the right goals, how to achieve them, and how to track your progress takes practice. To help you steer your business in the right direction, Alyssa Gregory shares here a collection of resources that will "maximize your goal setting process and guide you as you achieve your business goals, from the simplest to the most ambitious goals on your list."...
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How to use SEO to build your brand

 The ultimate goal of search engine optimization (SEO) is to grow your business by driving more traffic to your website. There are numerous on-page and off-page techniques you can use to boost your visibility and the higher your website appears on search engine results pages (SERPs), the more traffic you'll get. "When optimized properly, your company website can boost your brand image and increase your online authority," writes Lauren Wiseman who shares here some top tips for building ...
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A stress-free guide to creating a brand strategy (with free templates)

​Having a strong brand is essential for success in today's competitive business environment; it's what differentiates you from your competitors and accelerates your company's growth. Creating an effective brand strategy will help you define your brand's unique identity, build better relationships with your customers and develop a strong company culture. In this blog post, Katy French guides you through the process of creating the core structure of a strong brand strategy all the way "from aspira...
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