#ShapingtheBlogs

5 tips to create a successful employer brand

With unemployment hovering around 3.7%, you're going to have to work hard to find the best talent for your startup and retain them into the future. Yet, as a startup you are in a unique position in that you can set your employee culture from the ground up. This is important because building and maintaining a strong employee culture with high morale makes your employer brand more attractive to potential hires. This gives you the competitive edge when recruiting and retaining the top talent. Let's...
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Color psychology: How color meanings affect your brand

Colors affect people's perception of your brand and influence their buying decisions, yet a single color can have different connotations depending on various factors, such as personal preferences, experiences, gender and cultural differences. And even different shades, tints and tones of the same color can elicit different emotional responses. Although the psychology of color is complex and nuanced, a basic understanding of how colors affect consumer behaviour will help you choose the right colo...
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A 10 step brand development strategy for your professional services firm

How you build, manage and grow your brand impacts the success of your business and the first step to building a strong, well-differentiated brand is to create an effective brand strategy. Every decision you make affects your brand. And while developing a brand strategy can be challenging, not having one can lead to inconsistent messaging, ineffective marketing or ill-informed business decisions. In this blog post, marketing expert and brand strategist Lee Frederiksen shares a 10-step guide ...
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A stress-free guide to creating a brand strategy (with free templates)

How you build, manage and grow your brand impacts the success of your business and the first step to building a strong, well-differentiated brand is to create an effective brand strategy. Every decision you make affects your brand and while it takes time and effort to build a successful brand, it's easy to make mistakes that can damage it. To help you make well-informed business decisions and avoid the most common brand-damaging pitfalls, Katy French shares here some top tips for creat...
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Is your marketing plan aligned with your branding goals?

While branding creates an image of who you are as a company, marketing is what you do to get that image out to the world. Understanding the distinctions and relationship between branding and marketing is key to building an overall picture of your company. And to produce the best results, you need to make sure the actions you take to keep your business in front of the right people align with your core branding goals. Here, UX strategist and web designer Lexie Lu shares 11 steps to ensuring optima...
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The ultimate guide to branding in 2019

With so many options for consumers to choose from, it's your brand that sets your business apart from your competitors. Branding is a powerful business tool and in an ever-changing marketing landscape, you need to constantly re-evaluate your branding strategy to keep pace with the latest trends in technology and consumer expectations. The competition to win customers is tougher than ever and businesses that don't take full advantage of branding and marketing opportunities will be left behin...
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15 ways to identify and fix your branding mistakes

Your personal brand is your reputation. It's the impression you make on other people—in person and online—about your values, attitude, credibility and integrity. And it's what potential employers, business partners, investors, or customers rely on to decide if they trust you. While a strong personal brand can open the door to new opportunities, being careless with your brand can slam it shut. Here, members of the Young Entrepreneur Council (YEC) share how to fix some of the most common...
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30 must read articles on brand management

Branding is one of the most important aspects of any business. A well-defined and executed brand strategy allows you to create the unique character and culture that permeate every aspect of your business and allows your customers to know what they can expect from your company. Over the years, Branding Strategy Insider has shared "thousands of thought pieces on the most important concepts in brand management." Here, Derrick Daye looks back on some of the most read articles of 2018 to help you com...
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How U.K. startups can improve Britain's image after Brexit by empowering their own brands

While intense political wrangling continues over the British government's plans for leaving the European Union, with the terms of the withdrawal agreement currently hanging in the balance, the impact of Brexit on U.K. businesses remains largely unknown. Although it undoubtedly presents significant challenges, it also creates new opportunities. And, whatever shape the post-Brexit landscape takes, "how Britain is perceived by the global community will be more important than ever," says brand marke...
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A stress-free guide to creating a brand strategy (with free templates)

​Having a strong brand is essential for success in today's competitive business environment; it's what differentiates you from your competitors and accelerates your company's growth. Creating an effective brand strategy will help you define your brand's unique identity, build better relationships with your customers and develop a strong company culture. In this blog post, Katy French guides you through the process of creating the core structure of a strong brand strategy all the way "from aspira...
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