30 must read articles on brand management

Branding is one of the most important aspects of any business. A well-defined and executed brand strategy allows you to create the unique character and culture that permeate every aspect of your business and allows your customers to know what they can expect from your company. Over the years, Branding Strategy Insider has shared "thousands of thought pieces on the most important concepts in brand management." Here, Derrick Daye looks back on some of the most read articles of 2018 to help you com...
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How U.K. startups can improve Britain's image after Brexit by empowering their own brands

While intense political wrangling continues over the British government's plans for leaving the European Union, with the terms of the withdrawal agreement currently hanging in the balance, the impact of Brexit on U.K. businesses remains largely unknown. Although it undoubtedly presents significant challenges, it also creates new opportunities. And, whatever shape the post-Brexit landscape takes, "how Britain is perceived by the global community will be more important than ever," says brand marke...
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A stress-free guide to creating a brand strategy (with free templates)

​Having a strong brand is essential for success in today's competitive business environment; it's what differentiates you from your competitors and accelerates your company's growth. Creating an effective brand strategy will help you define your brand's unique identity, build better relationships with your customers and develop a strong company culture. In this blog post, Katy French guides you through the process of creating the core structure of a strong brand strategy all the way "from aspira...
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The psychology of color in marketing and branding

Color not only has a crucial role to play in creating your brand identity, it can directly influence people's purchasing decisions. According to research, up to 90% of snap judgments made about products can be based on color alone. Although personal preferences, cultural differences and other factors influence how people react to different colors, there are general associations that can help you determine which colors effectively communicate your brand personality and how consumers perceive your...
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21 brand style guide examples for visual inspiration

When it comes to branding, consistency is key. Your brand identity includes everything from your background story, your mission and values, who your clients are and the problem you solve for them, to how your visual identity is portrayed through your logo, fonts and typography, color scheme, photographs and other visual assets. With so many elements to keep track of, you need a style guide to document them properly and ensure how your brand looks, feels and sounds is the same everywhere—bot...
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What message does your logo convey?

Brand perception plays a major role in the success of your business and your logo is the visual cornerstone of your brand identity. "Every detail of your company's logo—intentional or not—will influence people's impressions of your company, and impact their purchasing decisions," writes Kate Harrison. Here she shares how to leverage the psychology behind different elements of your logo design to send the right message to potential customers and create a memorable, positive impression that inspir...
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11 ways to ensure your brand is authentic

With the rise in consumer demand for authenticity, it's increasingly important for it to be a core component of your brand's marketing strategy. Consumers are scrutinizing brands more closely than ever and they're quick to condemn those they suspect of pretending to be something they're not. In this article, entrepreneurs from The Young Entrepreneur Council—an invite-only organization comprised of the world's most promising young entrepreneurs—share their top tips for "ensuring a truly auth...
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Why you need to think about your brand before creating your business branding

While they go hand in hand, brand and branding aren't one and the same. Your brand is the way you want consumers to see you. It's the identity of the company—its ethos, personality and reputation. It creates the framework for how you do business and the relationships you build with your customers. Branding encompasses the visual components that portray your brand and help consumers to identify you and recognize you as a company they want to do business with. This article explores the psycho...
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The seven deadly sins of startup storytelling

Everyone likes a good story. Research shows more areas of the brain are active when we're listening to a story than when listening to someone telling us facts and figures. And because stories provide a richer experience for the brain, the information they contain is easier to understand and retain. And the more powerful the story, the more memorable it is. Stories give startup founders an opportunity to connect with a variety of audiences—from customers and employees to potential business partne...
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How to get your first 100,000 followers on LinkedIn

Since its early days as an online resume and job-listing site, LinkedIn has evolved to become an essential personal branding tool. As the world's largest professional network, being active on LinkedIn is one of the best ways to reach a global audience, publish your ideas, advertise your skills, and build your credibility as a professional. Glenn Leibowitz starting publishing his first articles when LinkedIn extended its blogging platform from a few influencers to the wider membership four years ...
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