30 must read articles on brand management

Branding is one of the most important aspects of any business. A well-defined and executed brand strategy allows you to create the unique character and culture that permeate every aspect of your business and allows your customers to know what they can expect from your company. Over the years, Branding Strategy Insider has shared "thousands of thought pieces on the most important concepts in brand management." Here, Derrick Daye looks back on some of the most read articles of 2018 to help you com...
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A stress-free guide to creating a brand strategy (with free templates)

​Having a strong brand is essential for success in today's competitive business environment; it's what differentiates you from your competitors and accelerates your company's growth. Creating an effective brand strategy will help you define your brand's unique identity, build better relationships with your customers and develop a strong company culture. In this blog post, Katy French guides you through the process of creating the core structure of a strong brand strategy all the way "from aspira...
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