30 must read articles on brand management

Branding is one of the most important aspects of any business. A well-defined and executed brand strategy allows you to create the unique character and culture that permeate every aspect of your business and allows your customers to know what they can expect from your company. Over the years, Branding Strategy Insider has shared "thousands of thought pieces on the most important concepts in brand management." Here, Derrick Daye looks back on some of the most read articles of 2018 to help you com...
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21 brand style guide examples for visual inspiration

When it comes to branding, consistency is key. Your brand identity includes everything from your background story, your mission and values, who your clients are and the problem you solve for them, to how your visual identity is portrayed through your logo, fonts and typography, color scheme, photographs and other visual assets. With so many elements to keep track of, you need a style guide to document them properly and ensure how your brand looks, feels and sounds is the same everywhere—bot...
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5 factors to consider when creating a memorable logo

Your brand is the public perception of your business. It's how people feel about you, their experiences and expectations of you, and why they choose you rather than your competitors. Your brand identity is how you communicate your brand to the public and every aspect of how you represent your brand visually. You brand is what people think of when they see your logo—and an iconic logo can have a significant financial impact on your business, says Zaheer Dodhia. To help you create an instantly rec...
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What message does your logo convey?

Brand perception plays a major role in the success of your business and your logo is the visual cornerstone of your brand identity. "Every detail of your company's logo—intentional or not—will influence people's impressions of your company, and impact their purchasing decisions," writes Kate Harrison. Here she shares how to leverage the psychology behind different elements of your logo design to send the right message to potential customers and create a memorable, positive impression that inspir...
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How to create a great logo for your small business

Your logo doesn't just tell people the name of your company; it's the visual cornerstone of your brand identity. A well-designed logo provides a recognizable, distinctive and memorable symbol that conveys essential information about your brand. It tells your customers who you are, what type of product or service you sell, or what benefit you offer consumers. Since your logo is such an important aspect of your brand identity, you need to take your time over creating the design. Here, Kimberly de ...
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Infographic: Branding for Small Business and Startups

Branding is as important for small businesses and startups as it is for big names and while you may be starting out on a tight budget, getting your branding right should be seen as an investment rather than a cost. Branding is what you build your whole company around. It's how you communicate with your audience, how you tell customers what they need to know about your company and what sets you apart from the competition. To help you get started, Tim Berry shares here a useful info...
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Brand messaging mistakes to avoid

Every brand needs a voice, especially startups. The messaging you provide your audience is what helps your target audience understand your value and why you're useful. Your messaging tells the potential customer why they should do business with you. Your brand's promise must be clear, it must tell a story, and it must be convincing. Brand messaging for your startup should convey your value proposition and help your customers relate to your products or services. Your brand messaging should inspir...
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How to increase your ROI with color psychology

As consumers, we like to think we base each of our buying decisions on a rational analysis of the options available to us. In reality, however, our emotions often decide for us and numerous studies have shown how different colors affect our emotions. Armed with an understanding of color psychology and how it impacts consumer behavior, you can integrate it in your branding and marketing activities to boost engagement and improve your return on investment (ROI). Here, business psychologist and ser...
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How user generated content can grow your brand

  Is user generated content the latest fad, or is it a viable way for you to grow your business? First, let's define it. User generated content (UGC) is any content that unpaid contributors, your customers or fans share online. This might be in the format of reviews, social media posts, videos, blog posts, tweets, pictures and more. It's a big boon for your startup, not the latest fad, and it's something you should definitely be encouraging your customers to do. To help you, let's look at h...
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How I defined my brand language

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