Why you should care about what current and past employees are saying about your company online

When looking for new employees, you want to set your company up for success. This may mean several things for your business when crafting your job posting ads. It turns out that according to Career Builder nearly 75% of job seekers begin their search online. What does this mean for your hiring potential? It means you want a clean, respectable online reputation. What's being said about your business online is vital not only to your revenue stream but to your well-being as an appropriately staffed...
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Questions and answers to define your social media strategy

Brands are having to work harder than ever to cut through social media noise. To stand out in an already crowded and rapidly evolving social media landscape you need to formulate an effective and coherent strategy for each social media channel you use. And the first step is to consider what you want to achieve with your social media presence and how it fits in with the rest of your marketing activities. Here, Shane Donnelly shares the questions you need to ask yourself, together with some top ti...
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8 steps for the perfect product launch

There's a lot of groundwork to do before taking a product to market. You need to find, know and build a relationship with your audience well in advance. You also need to know how to get attention and build brand awareness before you launch. In essence, you need to "lay the foundation to build buzz later," says Sweta Patel, founder of Silicon Valley Startup Marketing. Here, Patel and other top entrepreneurs—who are all members of The Oracles—share their top tips for achieving a successful product...
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How to create webinars that close more business

A webinar is a cost-effective way of hosting an event such as a seminar, workshop, tutorial or presentation online instead of at a physical location. The costs are much lower than organising a physical event and, as there's no travel involved, it's cheaper and easier for your audience to attend. As well as hosting a real-time, interactive event you can also make recordings available so you can extend your reach to a wider audience. While it's one of the best ways to create brand awareness, grow ...
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3 steps to getting started with inbound marketing for start-ups

With a vast amount of information at their fingertips, consumers are more empowered than ever to easily find what they're looking for online. This makes inbound marketing an essential tool for generating leads, driving sales and growing your business, especially when your start-up has a tight budget. With so many companies vying for their attention, you need an effective strategy that focuses on drawing customers to your brand in a non-intrusive way by creating value, establishing your auth...
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How user generated content can grow your brand

  Is user generated content the latest fad, or is it a viable way for you to grow your business? First, let's define it. User generated content (UGC) is any content that unpaid contributors, your customers or fans share online. This might be in the format of reviews, social media posts, videos, blog posts, tweets, pictures and more. It's a big boon for your startup, not the latest fad, and it's something you should definitely be encouraging your customers to do. To help you, let's look at h...
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3 super simple Pinterest strategies to quickly grow your website's traffic

When choosing social media channels for marketing you may not have considered using Pinterest, and yet it could be one of the most effective marketing platforms for your business. Visual marketing on Pinterest can increase brand awareness, boost engagement, influence buying decisions and drive more traffic to your website. Business and social media expert Melyssa Griffin shares how she doubled her website traffic in three months and grew her revenue 5x within one year of implementing her Pintere...
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Branding for small businesses made simple

While many small business owners are making effective use of online marketing channels, others have yet to harness the full potential of their online presence. Although marketing your business online can seem intimidating when you're not familiar with marketing concepts and jargon, if outsourcing isn't an option you need to understand how to increase the visibility of your business. To help you get started, Brenda Stoltz shares some top tips that will help you reach your target audience, grow yo...
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Forget viral videos: Write a book to grow your business

One of the biggest challenges for any business is growing your customer base, especially when it's difficult to grab consumers' attention among all the other advertising, marketing messages, and social media clutter. Although there are many ways for entrepreneurs to get attention, writing a book is one of the best—and it's also one of the most under-utilized, says Zach Obront. He shares here how writing a book can boost your visibility, help you gain credibility, and get people ta...
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10 easy ways your business can be more authentic on social media

As more and more companies are leveraging social media for their marketing campaigns, it’s crucial to remember the social aspect if you want be seen as a trusted brand. People don’t want to be sold to on social media. What they want is relevant, engaging content and an experience that provides value to them. Marketing expert Brian Sutter shares here some top tips on how to preserve your authenticity while marketing on social media. [ Read the full article on allbusiness.com ]
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