You are Treating Your Brand the Wrong Way. Interesting Interview with Nicola Mendelsohn


 Are you treating your brand correctly? Do you want some tips from Nicola Mendelsohn (Vice President of Facebook and Instagram for Europe, the Middle East, and Africa)? Watch this interesting interview courtesy of Garyvee
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5 tips to create a successful employer brand

With unemployment hovering around 3.7%, you're going to have to work hard to find the best talent for your startup and retain them into the future. Yet, as a startup you are in a unique position in that you can set your employee culture from the ground up. This is important because building and maintaining a strong employee culture with high morale makes your employer brand more attractive to potential hires. This gives you the competitive edge when recruiting and retaining the top talent. Let's...
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Three easy steps to build a strong brand

Building a strong brand isn't just about solving customer problems; it's about outshining the competition. You need to know how much customers care about the problem before you put too much time and effort into solving it, says 3-times founder and early-stage accelerator leader Brian Scordato. And understanding what customers care about most in the product you're developing is key to creating something they love and establishing a differentiated position in the market. Here, Scordato shares the ...
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How the right content optimization can increase brand visibility

Search engine optimization (SEO) continues to evolve and in an increasingly competitive online environment it's more important than ever to keep up with the changes. The days of littering your content with keywords in the hope of boosting your page ranking are long gone. Instead, you need to focus on providing a great user experience with information-rich, engaging and share-worthy content. Here, online marketing expert Susan Gilbert shares "a few steps you can take to turn your brand's website ...
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The ultimate guide to branding in 2019

With so many options for consumers to choose from, it's your brand that sets your business apart from your competitors. Branding is a powerful business tool and in an ever-changing marketing landscape, you need to constantly re-evaluate your branding strategy to keep pace with the latest trends in technology and consumer expectations. The competition to win customers is tougher than ever and businesses that don't take full advantage of branding and marketing opportunities will be left behin...
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How to use SEO to build your brand

  The ultimate goal of search engine optimization (SEO) is to grow your business by driving more traffic to your website. There are numerous on-page and off-page techniques you can use to boost your visibility and the higher your website appears on search engine results pages (SERPs), the more traffic you'll get. "When optimized properly, your company website can boost your brand image and increase your online authority," writes Lauren Wiseman who shares here some top tips for building...
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A stress-free guide to creating a brand strategy (with free templates)

​Having a strong brand is essential for success in today's competitive business environment; it's what differentiates you from your competitors and accelerates your company's growth. Creating an effective brand strategy will help you define your brand's unique identity, build better relationships with your customers and develop a strong company culture. In this blog post, Katy French guides you through the process of creating the core structure of a strong brand strategy all the way "from aspira...
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5 factors to consider when creating a memorable logo

Your brand is the public perception of your business. It's how people feel about you, their experiences and expectations of you, and why they choose you rather than your competitors. Your brand identity is how you communicate your brand to the public and every aspect of how you represent your brand visually. You brand is what people think of when they see your logo—and an iconic logo can have a significant financial impact on your business, says Zaheer Dodhia. To help you create an instantly rec...
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5 brand building basics for entrepreneurs

The visual elements of your brand, such as your logo and brand colours, transmit crucial information about your brand to potential customers. And, like packaging that reflects the qualities of the product it contains, you need to decide what's inside the package before designing the visual elements that aim to tell your customers what they're getting when they buy from you. "Your brand is one of the most important assets you have," says brand strategist Gillian Galambos, who shares here the...
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Why you need to think about your brand before creating your business branding

While they go hand in hand, brand and branding aren't one and the same. Your brand is the way you want consumers to see you. It's the identity of the company—its ethos, personality and reputation. It creates the framework for how you do business and the relationships you build with your customers. Branding encompasses the visual components that portray your brand and help consumers to identify you and recognize you as a company they want to do business with. This article explores the psycho...
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