Why you should care about what current and past employees are saying about your company online

When looking for new employees, you want to set your company up for success. This may mean several things for your business when crafting your job posting ads.It turns out that according to Career Builder nearly 75% of job seekers begin their search online. What does this mean for your hiring potential? It means you want a clean, respectable online reputation.What's being said about your business online is vital not only to your revenue stream but to your well-being as an appropriately staffed b...
Continue reading
  0 Comments

You are Treating Your Brand the Wrong Way. Interesting Interview with Nicola Mendelsohn


 Are you treating your brand correctly? Do you want some tips from Nicola Mendelsohn (Vice President of Facebook and Instagram for Europe, the Middle East, and Africa)? Watch this interesting interview courtesy of Garyvee
  0 Comments

5 tips to create a successful employer brand

With unemployment hovering around 3.7%, you're going to have to work hard to find the best talent for your startup and retain them into the future.Yet, as a startup you are in a unique position in that you can set your employee culture from the ground up.This is important because building and maintaining a strong employee culture with high morale makes your employer brand more attractive to potential hires. This gives you the competitive edge when recruiting and retaining the top talent.Let's lo...
Continue reading
  0 Comments

Three easy steps to build a strong brand

Building a strong brand isn't just about solving customer problems; it's about outshining the competition. You need to know how much customers care about the problem before you put too much time and effort into solving it, says 3-times founder and early-stage accelerator leader Brian Scordato. And understanding what customers care about most in the product you're developing is key to creating something they love and establishing a differentiated position in the market. Here, Scordato shares the ...
Continue reading
  0 Comments

How the right content optimization can increase brand visibility

Search engine optimization (SEO) continues to evolve and in an increasingly competitive online environment it's more important than ever to keep up with the changes. The days of littering your content with keywords in the hope of boosting your page ranking are long gone. Instead, you need to focus on providing a great user experience with information-rich, engaging and share-worthy content. Here, online marketing expert Susan Gilbert shares "a few steps you can take to turn your brand's website ...
Continue reading
  0 Comments

The ultimate guide to branding in 2019

With so many options for consumers to choose from, it's your brand that sets your business apart from your competitors. Branding is a powerful business tool and in an ever-changing marketing landscape, you need to constantly re-evaluate your branding strategy to keep pace with the latest trends in technology and consumer expectations. The competition to win customers is tougher than ever and businesses that don't take full advantage of branding and marketing opportunities will be left behin...
Continue reading
  0 Comments

How to use SEO to build your brand

 The ultimate goal of search engine optimization (SEO) is to grow your business by driving more traffic to your website. There are numerous on-page and off-page techniques you can use to boost your visibility and the higher your website appears on search engine results pages (SERPs), the more traffic you'll get. "When optimized properly, your company website can boost your brand image and increase your online authority," writes Lauren Wiseman who shares here some top tips for building ...
Continue reading
  0 Comments

A stress-free guide to creating a brand strategy (with free templates)

​Having a strong brand is essential for success in today's competitive business environment; it's what differentiates you from your competitors and accelerates your company's growth. Creating an effective brand strategy will help you define your brand's unique identity, build better relationships with your customers and develop a strong company culture. In this blog post, Katy French guides you through the process of creating the core structure of a strong brand strategy all the way "from aspira...
Continue reading
  0 Comments

5 factors to consider when creating a memorable logo

Your brand is the public perception of your business. It's how people feel about you, their experiences and expectations of you, and why they choose you rather than your competitors. Your brand identity is how you communicate your brand to the public and every aspect of how you represent your brand visually. You brand is what people think of when they see your logo—and an iconic logo can have a significant financial impact on your business, says Zaheer Dodhia. To help you create an instantly rec...
Continue reading
  0 Comments

5 brand building basics for entrepreneurs

The visual elements of your brand, such as your logo and brand colours, transmit crucial information about your brand to potential customers. And, like packaging that reflects the qualities of the product it contains, you need to decide what's inside the package before designing the visual elements that aim to tell your customers what they're getting when they buy from you. "Your brand is one of the most important assets you have," says brand strategist Gillian Galambos, who shares here the...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
  • Stream item published successfully. Item will now be visible on your stream.
  •   Irina Gonzalez reacted to this post about 1 day ago
    The world of marketing is evolving, and it's a continuing challenge to ensure that your business gets the exposure it needs to thrive. Check out five marketing mistakes that you should avoid if you are looking to get the word out about your firm.   1. Counting on your marketer to solve all your problemsYou may have brought on the best marketing professional in town to handle your needs, but that person can't overcome fundamental issues if you have them. Poor products or services, a bad repu...
    1. Continue Reading
    Post is under moderation
    Stream item published successfully. Item will now be visible on your stream.
  • Sukhvinder Singh Jhotti updated his profile
    Post is under moderation
    Stream item published successfully. Item will now be visible on your stream.
  • Sukhvinder Singh Jhotti updated his profile cover
    0
    0
    0
    0
    0
    0
    Post is under moderation
    Stream item published successfully. Item will now be visible on your stream.
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.