Corporate blogs always work. But only if you do them right.

A corporate blog can be a powerful tool for building brand awareness and credibility by delivering engaging, high quality content that helps your readers get better at what they do. It takes time to build a regular readership however, and corporate blogs that are considered to be underperforming are often removed entirely or left to languish. Yet "done right, authentically, with an initial focus at least on truly solving problems … a great, authentic corporate blog almost always works," writes J...
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7 ways to attract new readers to your business blog

To make yourself known to your target audience, you need a business blog. Consistent blogging helps you build brand awareness, drive traffic to your website, build your credibility, and enhance your inbound marketing efforts. As well as giving you an opportunity to connect more deeply with your existing customers, by providing interesting, relevant and high-quality content you can attract new readers and convert more of your visitors into customers. With this in mind, Dr...
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How to get your first 100,000 followers on LinkedIn

Since its early days as an online resume and job-listing site, LinkedIn has evolved to become an essential personal branding tool. As the world's largest professional network, being active on LinkedIn is one of the best ways to reach a global audience, publish your ideas, advertise your skills, and build your credibility as a professional. Glenn Leibowitz starting publishing his first articles when LinkedIn extended its blogging platform from a few influencers to the wider membership four years ...
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Gary Vaynerchuck: How to start a podcast

Podcasts are a great way for consumers to learn, keep up with news and trends, or be entertained while on the move or doing mundane tasks. And they offer you an opportunity to combine blogging with digital audio to build relationships with a highly engaged audience. "Every influencer and individual interested in producing content, building a brand, starting or growing a business, selling a product, service, or idea should learn how to start a podcast," says Gary Vaynerchuck. In this blog post he...
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5 online tools for better business data management

Whether you're a blogger, business owner or marketer, data is crucial to your success. The challenge is being able to leverage the ever-increasing amount of data from a wide range of sources to get a clearer picture of consumer preferences and grow your business. Here entrepreneur and online marketing expert Zac Johnson shares his top picks of the online tools available that can help you assess how your content is performing, grow your audience, track your objectives, and stay in control of your...
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The 8 essential elements of a successful blog post

A well-crafted blog is one of your company's most valuable marketing tools. It helps you to educate consumers, build brand awareness, generate leads, and build trust with your customers. And to achieve this, you'll want to develop content that engages your audience, delivers value and aligns with your business strategy to deliver a consistent brand message. Writing effective blog posts is a skill you can learn and master with practice. With that in mind, Megan Totka shares here some top tip...
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3 steps to getting started with inbound marketing for start-ups

With a vast amount of information at their fingertips, consumers are more empowered than ever to easily find what they're looking for online. This makes inbound marketing an essential tool for generating leads, driving sales and growing your business, especially when your start-up has a tight budget. With so many companies vying for their attention, you need an effective strategy that focuses on drawing customers to your brand in a non-intrusive way by creating value, establishing your auth...
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These are the professional New Year's resolutions you need to be making this year

As you wind down ready to enjoy the festive season, you may be evaluating your achievements during the past 12 months and perhaps looking ahead already to your goals for next year. According to speaker and author Shama Hyder, the founder and CEO of Marketing Zen Group, making New Year's resolutions isn't always the most effective way to jump-start change. "Often our resolutions are too vague, too grand, or too difficult to measure in a meaningful way," says Hyder. Here she shares a few idea...
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How to start a blog without knowing how to code

Blogging has evolved from the early days of online journaling to become an influential, knowledge sharing and marketing platform that aims to reach audiences by providing high quality, engaging content. Although website creation software means you longer needed programming or coding skills to create a blog, there are still plenty of opportunities for making mistakes. To help you avoid some of the pitfalls, entrepreneur and podcaster Darius Foroux shares here the benefits of his experie...
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Creating financial freedom: Lessons from successful entrepreneurs

 What may look like overnight success is usually the result of several years of hard work and long hours spent building a business. And, like building a house, putting in the time and effort to lay a solid foundation allows you to build your way up to achieving financial freedom. One of the ways you can start working your way towards financial freedom is by creating passive income streams. Although you may have to put in a lot of work to begin with, you'll be able to reap the benefits over ...
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