#ShapingtheBlogs

How to use Google Analytics to track social media reports

​To leverage the power of social media to grow your business, you need to know how much impact it's having on your website traffic, conversions, and sales. With social media reports you can find out where your website visitors are coming from, what actions they're taking, and which pieces of content are driving the most engagement. And if you're investing in paid ads, you can find out how effective they are. In this blog post, marketer Boni Satani shares some top tips on using Google Analyt...
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Power up social media strategy with these 4 tech tools

While the increasing complexity of the social media landscape can be daunting for entrepreneurs and small business owners, there are plenty of tools to help you monitor, measure, and manage your performance across all social channels. To reach and grow your audience you need the right tools to sift through all the data, extract the relevant information, and convert it into valuable insights, writes Alice Oh. To help you decide which is the best solution for your business, she explores ...
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How marketing automation can make your business smarter (and richer)

As an entrepreneur or small business owner, effective marketing is essential to keep your business moving forward. Yet handling all the routine marketing-related tasks yourself is time consuming and leaves you with little time to focus on other aspects of running and growing the business. Although you may want to consider delegating, using automation tools to execute repetitive tasks is more cost-effective than hiring someone to do them for you. Here Brenda Stoltz shares how incorporat...
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The three things that will make you successful in marketing

Marketing has changed considerably in recent years and what was once considered an art is now a blend of creativity, strategy and technology. As social media became a tool for brands to connect with consumers, search engines started using advanced ranking algorithms, and browsing online became increasingly personal, marketers have had to move fast to keep up with the latest trends. And with artificial intelligence and data-driven marketing gathering momentum, the marketing landscape is continuin...
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5 online tools for better business data management

Whether you're a blogger, business owner or marketer, data is crucial to your success. The challenge is being able to leverage the ever-increasing amount of data from a wide range of sources to get a clearer picture of consumer preferences and grow your business. Here entrepreneur and online marketing expert Zac Johnson shares his top picks of the online tools available that can help you assess how your content is performing, grow your audience, track your objectives, and stay in control of your...
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Shareaholic: Search overtook social for referral traffic in 2017 as Google passed Facebook

A new report reveals a sharp drop in Facebook's share of traffic referrals, with Google replacing the traffic that publishers are losing from Facebook. The report, by social discovery and sharing platform Shareaholic, also shows significant increases in referral traffic for both Pinterest and Instagram. "Shareaholic found Google's share increased from 28.56 percent in 2016 to 34.66 percent in 2017, while Facebook fell from 30.92 percent in 2016 to 22.64 percent in 2017," writes Emil Protalinski....
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3 steps to getting started with inbound marketing for start-ups

With a vast amount of information at their fingertips, consumers are more empowered than ever to easily find what they're looking for online. This makes inbound marketing an essential tool for generating leads, driving sales and growing your business, especially when your start-up has a tight budget. With so many companies vying for their attention, you need an effective strategy that focuses on drawing customers to your brand in a non-intrusive way by creating value, establishing your auth...
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