André's #ShapingtheOdds

Sales tips for non sales people


As entrepreneurs, at some point, to shape the odds in our favour we have to sell something, whether it's ourselves or our products and services. Many entrepreneurs are not natural sales people and the thought of 'selling' fills us with dread.

However, it doesn't have to be that way. Even the untrained and those who don't consider themselves to be 'natural' sales people can achieve sales success.

Here are some tips to help you with your sales:

1. Get clear

Before you even start selling, be clear about what your company is best at. Decide exactly what type of business you want and what type of business you don't want. Know exactly whom you will target, why and for what type of business if you offer diverse products or services. Stick to what you're good at, as this guarantees that you'll deliver well and in turn boost your reputation.

2. Be on the radar

It's important to stay on people's radar, so that if you don't win business straight away, they'll know whom to come to when the time is right. There are various ways you can stay on the radar, including networking events, social media, email, phone, etc.

The trick is once you've made a new contact, how do you nurture it and stay in touch without becoming a pain in the backside? One way is to always be on the lookout for opportunities to help your contacts. For example, you might find an interesting article or event that's relevant to a prospect and send it to them. To know what truly interests your prospects you have to listen well.

3. Keep your online brand up to date

It sounds obvious but often we're so busy working on behalf of our clients that we neglect the proper promotion of our own companies. Ensure your online presence is up to date. Maybe you offer more services or products than you did a couple of years ago, or perhaps you now work in a new business sector, or a new geographical territory. Your website and social media presence should reflect each other and be consistent.

4. Be patient

It can take a lot of 'touches' before you actually land a sale. So, once you've identified a prospect, find more ways to stay on their radar. In addition to capitalising on opportunities to help them you can also ask in advance if they'll be at any events you're attending and maybe you could even ask them for 5 minutes of their time to help you with something – like research into a particular company or market – most people are happy to help and it shows you respect their input. 

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