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How to create a great logo for your small business

Your logo doesn't just tell people the name of your company; it's the visual cornerstone of your brand identity. A well-designed logo provides a recognizable, distinctive and memorable symbol that conveys essential information about your brand. It tells your customers who you are, what type of product or service you sell, or what benefit you offer consumers. Since your logo is such an important aspect of your brand identity, you need to take your time over creating the design. Here, Kimberly de Silva shares "a few tips that will make the whole process easier and more fun."

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  Image credit: Shutterstock

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