A lot has been happening over the last 12 months and the continuing slew of political, social and technological shifts looks set to bring "a whole new set of challenges and opportunities for marketing and PR professionals in the 12 months to come." This blog post from The Work Crowd looks back at the accuracy of their predictions for 2018—about fake news, greater convergence between PR and marketing, next generation video, GDPR, and purpose-driven marketing—before looking ahead to the fresh chal...

With the increasing demand from consumers for more authentic and meaningful relationships with brands, storytelling and in-the-moment style content, AI-driven personalized customer experiences, creative social ads and omnichannel marketing are set to become increasingly important in 2019. "The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year," writes Brian Peters. An...

To thrive in today's digital world businesses need to harness the power of social media to increase brand awareness, boost engagement, build customer relationships and ultimately drive sales. Social media marketing isn't just a cost-effective way of growing your business; it's one of the most effective ways. Yet each social media platform presents unique challenges and choosing the right platforms, tools and strategies can feel overwhelming for small businesses. Here, so...

Making financial decisions is hard. So hard, in fact, that 7 in 10 Americans admit to postponing making major financial decisions. The stress that comes with potential repercussions of our decisions lead us to commit errors in thinking called cognitive biases which affect our judgement and decision-making skills. They cause us to hold on to our own preferences and beliefs instead of assessing our situation from a more rational standpoint. Cognitive biases can wreak havoc on our financial lives —...