Time is your most valuable resource and when you're running a business you need to use it wisely. Spending a large part of the day working on autopilot, allowing your mind to wander and giving in to distractions takes your focus away from accomplishing the most important tasks that will help you reach your goals. Here, leadership development and organizational performance management expert Karima Mariama-Arthur shares three ways to "proactively engage in your day, successfully manage your time a...

Various shapes, words, or colors can make small but powerful associations between a brand and an intended meaning. Brands like Amazon or FedEx have mastered this even in just their logo. Subliminal messages are one way to create this meaningful and lasting association for customers. Subliminal messages can be used through many mediums – whether it's a TV commercial, print ad, or email campaign. It taps into a customer's subconscious mind and creates repeated exposure to form a brand meaning. Fro...

To be an entrepreneur, you have to take risks. Yet for many people who dream of running their own business, giving up the financial security of regular employment to work full-time on a fledgling business is a risk they can't afford to take. While it may be one of the biggest obstacles to becoming an entrepreneur, "not being able to quit your job shouldn't mean you have to quit your dream," says Virgin Group founder Richard Branson. Here, he shares how some of the world's most successful compani...

Search engine optimization (SEO) continues to evolve and in an increasingly competitive online environment it's more important than ever to keep up with the changes. The days of littering your content with keywords in the hope of boosting your page ranking are long gone. Instead, you need to focus on providing a great user experience with information-rich, engaging and share-worthy content. Here, online marketing expert Susan Gilbert shares "a few steps you can take to turn your brand's website ...

When we're stressed, we're less productive and heavy workloads, pressure-filled deadlines and unrealistic expectations are among the main causes of workplace stress. Having to meet hard deadlines creates a sense of urgency that impacts performance and reduces productivity. And while a little stress can improve focus, prolonged stress can be exhausting, demoralising and eventually lead to burnout. Here, entrepreneur, founder and CEO Aytekin Tank shares how to achieve a healthier approac...