Sometimes we take decisions that impact the rest of our lives and change everything in an unexpected way. Susan Wojcicki, former VP of Advertising & Commerce at Google and current CEO of YouTube, knows this better than most. In 1999, she was faced with a difficult decision, and she had the courage and the foresight to take the path that would make her become "the most important woman on the Internet ." Wojcicki is a Silicon Valley native with honors in history and literature from Harvard w...
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Thinking about moving your business to the other side of town? Or, perhaps you're thinking about moving your business to a new city. With either of these scenarios, you'll run into a slew of positives as well as negatives. Let's look at some things to consider before moving your business. Employees You want to consider your employees before deciding to relocate. There's always the option of employee relocation, but as a startup you might not have the budget, or people might not want to move wi...
As many serial entrepreneurs know, revenue and customer attainment is the key to success for all companies. However, reaching and winning new customers is challenging – especially for young companies. Gaining awareness and developing trust with buyers can be costly and fraught with error. An alternative path is to develop relationships with 'channel partners'. Simply put, this is a way of reaching end customers through their relationships with trusted companies from which they are already buyi...
The most important aspect of your business is the service you provide to new and current customers. In today's digital age, where everything seems to be moving to automation, we pose and answer the question, "Is customer service automation right for your company?" In other words, can you add automation for the benefit of the customer without losing the all-important human aspect? Let's look at the pros and cons. The pros of customer service automation Many people you do business with "want wha...
'Social impact' has become one of the most popular buzzwords of the last couple of years. There has been an important change in consciousness and people are more willing to look beyond their personal gain and consider how they can make an impact with their business. There are many factors contributing this transformation, but millennials have been chosen as the main driving force behind this shift. In a World Economic Forum study , 5,000 millennials surveyed in 18 different countries indicated...
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Helen Lindsey created a new blog post, 4 examples of how AR & VR will improve customer serviceTechnology is changing all the time and as customers become more accustomed to instant communications and on-demand services, so their needs and expectations are increasing. While customers benefit from the speed with which they can obtain information, goods, and services, there's also the risk that increasing automation is making customer service less personal. Scottie Gardonio explores here how further technological advances in augmented reality (AR) and virtual reality (VR) could reverse this...Post is under moderationStream item published successfully. Item will now be visible on your stream. -
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Helen Lindsey created a new blog post, 3 things leaders with impressive communication skills always doWith the increasing tendency towards a leadership style that's more relationship- than task-orientated, leaders need to inspire their teams with their vision and encourage innovation while supporting and developing team members to fulfill their potential. Successful leadership requires a high level of self-awareness, which is the foundation of emotional intelligence and the key to communicating effectively with others. In this article, John Hall shares how effective leaders use their impressive ...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, Six steps to defining your target marketOne of the most difficult aspects of starting and running a business is finding new customers, and the first step to building your customer base is to define your target market. By understanding who your customers are, and how your business can solve their problems, you can grow the business by identifying ways to attract new customers and target your most profitable customers to increase sales. To help you get started, Grant Leboff, principal of the Sticky Marketing Club, shares some top t...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, What popular start-up advice is plain wrong? Successful founders demystify entrepreneurshipStarting your own company can be daunting and before you take the leap into entrepreneurship you need to be armed with accurate information, advice and guidance. There's a wealth of resources available for UK entrepreneurs to access reliable business advice, and yet there's still a lot of inaccurate information and poor start-up advice that could be stopping budding entrepreneurs in their tracks. To help you separate fact from fiction and make well-informed decisions, founders and CEOs behind hu...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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Helen Lindsey created a new blog post, What’s the best way to get customer referrals for your business?A strong customer retention and referral program is crucial for the growth of your business. A happy customer isn't only more likely to continue buying from you; he or she is also more likely to recommend your company to others, especially when there are incentives involved. Customer acquisition is a challenge for any business and the increasing use of digital channels makes it easier for your existing customers to act as brand ambassadors. To help you harness the power of referral marketing, Ri...Post is under moderationStream item published successfully. Item will now be visible on your stream.
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