Brand perception plays a major role in the success of your business and your logo is the visual cornerstone of your brand identity. "Every detail of your company's logo—intentional or not—will influence people's impressions of your company, and impact their purchasing decisions," writes Kate Harrison. Here she shares how to leverage the psychology behind different elements of your logo design to send the right message to potential customers and create a memorable, positive impression that inspir...

Instagram has evolved from a simple photo-sharing app to become a powerful marketing platform. Its highly visual format, Instagram Stories, advanced analytics and shoppable Instagram posts are helping thousands of businesses to create high-performing ads, build meaningful relationships with customers, and boost sales. To achieve these goals for your business, you need to understand what drives engagement and how to maximise your reach. Social media manager Hugh Beaulac offers a helping...

Company culture plays an important part in the success of any business. A strong company culture is one of the best ways to attract and retain the best employees. And with recruitment websites and 'best place to work' surveys giving employees, both past and present, an opportunity to rate their employers, poor company cultures have nowhere to hide. In this article, Alan Kohll explores the numerous benefits of a positive company culture and the factors that contribute to creating a positive compa...

Research shows the number one reason new businesses fail is because they're selling a product no one wants. You may have a great idea, the necessary expertise and all the resources you need to build a successful company, but if you're not satisfying a market need your business isn't going to survive. The key question is how to test your ideas and establish customer demand before launching a new business or product. Here, Kyle Young shares three strategies you can use to identify the ideas most l...

Innovative entrepreneurs, startups, non-profit organizations, and performance artists are invited to apply for the London WeWork Creator Awards. Co-working company WeWork launched the Creator Awards to reward innovation in any industry with prizes worth up to $360,000. Successful entries for the UK competition will be selected to pitch live on stage at the London event on October 25 in front of a panel of judges. And finalists from the London event will be invited to pitch for a second time at t...