Mistakes happen every day in the business world, and some are more forgivable than others. Payroll isn't on the list of forgivable mistakes. Why? Payroll mistakes can be incredibly costly to your startup. Failing to comply to payroll laws gets the government involved which leads to penalties and fines. In the most extreme cases, it can even lead to jail time. What's more, when you mess up payroll, your startup's team can lose faith in you, and you may even lose staff members. To help you avoid c...

Entrepreneurship isn't for the faint-hearted and each new venture brings fresh challenges even for experienced founders. Although statistics vary from one survey to another, the consensus is that the majority of start-ups fail within the first two to five years. And the failure rate is especially high among tech start-ups. Nevertheless, being aware of the most common hurdles and how to overcome them can significantly improve your chances of success. With that in mind, Chris Maguire shares here s...

Increasing global competition, ubiquitous access to a plethora of choices, personalized marketing and new consumer buying habits are making customer loyalty more critical and difficult for all organizations. The key to loyalty is delivering value to customers – in their eyes. Similar to Maslov theory of how people live in society the Elements of Value show how people make purchase decisions. It is not based on product but quality or price but recognizing and delivering an offering that addresses...