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12 ways to overcome small business failure and thrive in hard times

In any business, failure is always a possibility. As an entrepreneur, it's inevitable. Starting and running a successful business isn't easy and dealing with rejection and failure is an integral part of the entrepreneurial journey. To pre-empt some of the challenges that might threaten the business, you need to be aware of the potential pitfalls and learn from the experience of other so you can avoid making the same mistakes they made. With this in mind, Ayodeji Onibalusi shares his top tips for keeping your business on a firm footing and overcoming setbacks.

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