According to Marketing Schools , influencer marketing is when you market your products and services to people who have sway or influence over the things other people buy. With influencer marketing, the focus is placed on influential people instead of the target market. When you employ this strategy, it's your goal to identify the people who have influence over buyers and then organize your marketing strategy around them. So, does this mean that influencers are only famous people? No, not necessa...
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